Pinterest to Boost E-Commerce Potential, Adds New Shopping Options
The Platform has rolled out tools at a regular interval to further align up with its mission to become a product discovery and E-Commerce engine, a shift that has helped Pinterest better defined the App’s unique fit in an ever-crowded app market.
The first is an update to its Product Pins, which will now replace Buy-able Pins across the board.
Moreover, Pinterest is also introducing a new shopping recommendations section beneath Style and Home Pins, enabling users to flip through similar items across multiple brands.
And lastly, Pinterest is also adding a new shopping shortcut, which will allow users to shop right from the feed.