What Is Digital Marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
Search Engine Optimization
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
- It is a key pillar of modern SEO
- It helps you get noticed on social media
- It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
Social Media Marketing
opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
- Be coordinated across channels
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.
Our Digital Marketing Campaigns includes following services:
Search Engine Optimization
We optimize your website content to be found in first page of search results for selected keyphrases.
Local Search engine submissions
We submit your website to local citation directories so that customers can find your store.
Pay Per Click Campaigns
We provide complete PPC campaigns, right from strategy, designing, and executing. We have a dedicated PPC manager who will monitor your website users and change campaigns according to the results.
Social Media marketing
We provide holistic Social media marketing camapigns which just doesnt targets increasing likes or followers, but reaches end users. We have dedicated team of social media marketing experts.
Email & SMS Marketing Solutions
We provide best-in-class email and SMS marketing gateways to create, send and track email campaigns that will earn results.
Content building & marketing
We create effective content relevant to your keyphrases, and share with social networking websites strategically.
In this phase, you must research your market. Who are your main competitors? What are they doing online? PPC, SEO, press releases, develop their own products, do affiliate marketing or Adsense? What are their weaknesses? Do they offer a guarantee? Is their product really good? Do they build links constantly or not?
Who is your favorite customer? Where do they hangout: Facebook, Instagram or YouTube? Are they freebie seekers or desperate buyers? What forces them to buy one or another product? Read reviews, forums, testimonials to find out as much as you can about your target market. In a digitally driven world, it’s a challenge just to keep pace with all the change. Creative guides marketers with ongoing research, practical insight and actionable advice that focuses on the digital opportunities with the greatest potential to move business forward.
If you’ve performed a thorough online market research, it’s time to systematize the data you have. Write down what are the main strengths and weaknesses of your competitors. Maybe you have more time than your competitors? Or maybe you know some targeted traffic source that others don’t. How might this affect your business?
Which are the places your target market usually visits? What are their main concerns? Maybe they’re not satisfied with the products in the market. Can offer something better, maybe in a form of a bonus? After that, you come to the next step, which is developing your internet marketing strategy.
Don’t have time AND money? Then you better get one or another, otherwise you’re dead.
Seriously, you must find ways to get time or money. You need to think about how you can exploit other people’s time and money to build your own web business. That’s what rich people do and that’s what you must do if you want to survive in this competitive world.
When you already know your target market and your competitors, you are able to start creating your internet marketing strategy (or strategies). Just sit down and think about: who you are and what you can offer to the target market.
It involves a little bit of planning. What marketing methods you’ll use and which ones you can afford? PPC, SEO, email, blogging, pod casting, video blogging, webinars, viral traffic generation, link building, banner exchange or others…? You must prioritize your web marketing tactics. Find out what’s going to bring you positive ROI in the shortest time possible.
Do you have enough time to perform search engine optimization? If so, then sit and do everything you can, day in day out, to rank at the top in search engines. Don’t have time? Then buy PPC traffic and start testing your landing pages effectively.
When you have an internet marketing plan, you can start implementing it right away. The last step is to start monitoring your internet marketing campaigns. Which keywords people typed into search engines to find your site? Which keywords brought you the most money in PPC marketing? Are you satisfied with your SEO rankings or not? Do majority of your visitors leave your site without even spending 30 seconds? And so on…
Only with the help of close monitoring you can discover what works and what doesn’t. Testing landing pages, testing Adwords ads against each other (A/B split testing) can show you some amazing results. And remember – you never know for sure until you TEST it!
There is no formula for an effective Internet marketing strategy. It depends on your individual situation. When you realize your strengths and weaknesses, you’ll be able to come up with a great marketing plan. No matter if you’re thinking about Adsense site, affiliate site or your own product