Web Personalization for Improving Conversion

E-commerce business owner?

Then you’ve probably heard of Conversion Rate Optimization (or CRO, for short) before. As a business owner, it’s all about optimizing business revenue, and in today’s thriving digital business space, boosting sales has an entire doctrine dedicated to it. CRO is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, making a purchase, or otherwise. Once a user completed one of these actions, they’re referred to as ‘converted’. This is why, essentially, CRO is about improving the conversion rate, which is given by the number of visitors to your website who take that desired action, divided by the total amount of visitors to your website.

There are multiple strategies to pursuing CRO, but one prominent strategy stands out of competition as it is based on an extra powerful technology you may have heard of, named machine learning. Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. It focuses on the development of computer programs that can access data and use it to learn for themselves.

Let us rewind a little bit to present the machine learning based strategy we were talking about – introducing web personalization. Website personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences customized according to their needs and desires. It utilizes machine learning for these exact purposes – those advanced algorithms are all about accessing user data, learning user behavior through this data and making predictions based on that to provide a perfectly tailored experience to every individual user.

The principle is very straight forward – if you study your users, you’re more likely to offer relevant content that could have them engaged or more driven to take desired actions. The personalization itself can be applied to all aspects of the website – be it product recommendations, a slightly different layout based on recent user engagements, and even changing the appearance of your “Add to Cart” button or the entire purchase page. Personalization can be done globally or even in the smallest things – and they are both capable of nailing the job and get a user converted.

If you’re intrigued at this point, but you’re not at all sure as to how to get started – don’t let that be a bother. Personalization and automation engines all around the world are at your service. Twik is one instance of a personalization engine that has set its goal on helping e-commerce website owners implement a complete personalization system easily and instantly – within just 5 minutes. No need to hire an IT professional or to get extra compute power, and not even get education on the topic.

To conclude, web personalization seems to be one of the hottest trends right now in the e-commerce world, helping many businesses optimize for better business revenues.

Google+ to Shutter, After The Security Breach

Google publicized recently that it would slowly close down Google+, a long-struggling social network platform. The decision was made due a software bug that disclosed exclusive data of over 5 lac users to hundreds of third-party applications.

The platforms 90% of sessions last under five seconds due to which the company has acknowledged that its social network has extremely low usage

Consumers are flooded with a number of social platforms to choose from, and it appears that Google+ didn’t provide enough unique value to attract a loyal user base.

It’s inconclusive whether Google violated privacy laws requiring disclosure of a data breach, given the patchwork of regulations worldwide.

Lawmakers and regulatory agencies may sent a memo to senior Google executives that advised against disclosure of the data breach and warned of public embarrassment for the company.

Ways to Gain More Followers for Your Brand or Business with Instagram Nametag Tool

What is an Instagram Nametag?

An Instagram Nametag is essentially like a QR code – it’s an image which other users can scan (from within the Instagram App) and instantly follow that person or profile.

Ways to use the Nametag tool to Gain More Followers –
1. Networking

Networking events and parties are situations with great opportunities to use your Instagram Nametag. Instead of struggling to hear a user-name to follow your new friend, you can scan each other’s Nametags, as these places can be loud, and conversations are usually short.

2. At Conferences/Corporate Events

Conferences & corporate events are ideal for establishing connections within your industry, with peers and prospective customers. Make it effortless for them to take the interaction past your booth by creating signage with your Nametag that they can scan.

3. In Print

You can use your Instagram Nametag as part of the visual to gain followers by creating flyers or by creating an ad

4. In Emails

Just think about the number of emails one sends each day. Email signatures are a great place to highlight any upcoming initiatives – so why not try your Instagram Nametag? One can also send a dedicated social media email with your Nametag to your list to get them to follow you online.

5. Physical Locations

Signage in physical locations is a simple reminder for your visitors to continue to follow you online. Try creating signage with your Instagram Nametag to gain more followers.

Instead of just saying ‘we’re on Facebook’ or including the Instagram logo somewhere in your store, try using the Nametag instead – a quick and easy way to connect to your Instagram presence.

Instagram Launches Voice Messages in DMs

Instagram Audio Messaging

In competition with Whatsapp, Instagram users have just been treated to a new way of sending messages. Now you can send audio messages too in Instagram DMs. If you still cannot see this option, just head to the App Store on your device and check for the latest app updates.

You will be able to see a new microphone icon appear within your direct messages window once your Instagram app is updated.

How can you send a voice recording in DM?

Simply just press the voice recording symbol to record your greeting.

Once pressed you will be able to see the voice memo appear as part of your chat history.

YouTube Videos Are Auto-playing In The Home Section

Youtube Autoplay

YouTube videos will now be set to auto-play by default without audio.

“Auto-play on Home,” will be implemented on Android and IOS in few weeks.

However YouTube Premium subscribers will already be familiar with the feature, which has been available to members since six months.

Video captions will also be featured on the screen automatically while videos are auto-playing, is its there in the video.

However users can turn off auto play from settings. Videos can also be set for auto play only on Wifi.

Creative Social Intranet

Creative is a turnkey digital marketing company located in Vikhroli, Mumbai. We have been serving SEO services since 2003. We specialize in You tube marketing, video designing, editing, buy You tube followers, increase your You tube subscribers.

Ways to Gain More Followers for Your Brand or Business with Instagram Nametag Tool

What is an Instagram Nametag?

Instagram Nametag

An Instagram Nametag is essentially like a QR code – it’s an image which other users can scan (from within the Instagram App) and instantly follow that person or profile.

Ways to use the Nametag tool to Gain More Followers –

1. Networking

Networking events and parties are situations with great opportunities to use your Instagram Nametag. Instead of struggling to hear a user-name to follow your new friend, you can scan each other’s Nametags, as these places can be loud, and conversations are usually short.

2. At Conferences/Corporate Events

Conferences & corporate events are ideal for establishing connections within your industry, with peers and prospective customers. Make it effortless for them to take the interaction past your booth by creating signage with your Nametag that they can scan.

3. In Print

You can use your Instagram Nametag as part of the visual to gain followers by creating flyers or by creating an ad

4. In Emails

Just think about the number of emails one sends each day. Email signatures are a great place to highlight any upcoming initiatives – so why not try your Instagram Nametag? One can also send a dedicated social media email with your Nametag to your list to get them to follow you online.

5. Physical Locations

Signage in physical locations is a simple reminder for your visitors to continue to follow you online. Try creating signage with your Instagram Nametag to gain more followers.

Instead of just saying ‘we’re on Facebook’ or including the Instagram logo somewhere in your store, try using the Nametag instead – a quick and easy way to connect to your Instagram presence.

Pinterest to Boost E-Commerce Potential, Adds New Shopping Options

Pinterest is not a social network was the statement made by Ben Silbermann the CEO of Pinterest, back in 2016.

The Platform has rolled out tools at a regular interval to further align up with its mission to become a product discovery and E-Commerce engine, a shift that has helped Pinterest better defined the App’s unique fit in an ever-crowded app market.

Catering to this, Pinterest is rolling out three new updates, in line with on-platform shopping.

The first is an update to its Product Pins, which will now replace Buy-able Pins across the board.

Pinterest's New Features

 

Moreover, Pinterest is also introducing a new shopping recommendations section beneath Style and Home Pins, enabling users to flip through similar items across multiple brands.

Pinterest's New Features

And lastly, Pinterest is also adding a new shopping shortcut, which will allow users to shop right from the feed.

Pinterest's New Features

Google+ to Shutter, After The Security Breach

Google publicized recently that it would slowly close down Google+, a long-struggling social network platform. The decision was made due to a software bug that disclosed exclusive data of over 5 lac users to hundreds of third-party applications.

The platforms 90% of sessions last under five seconds due to which the company has acknowledged that its social network has extremely low usage.

Consumers are flooded with a number of social platforms to choose from, and it appears that Google+ didn’t provide enough unique value to attract a loyal user base. It’s inconclusive whether Google violated privacy laws requiring disclosure of a data breach, given the patchwork of regulations worldwide.

Lawmakers and regulatory agencies may send a memo to senior Google executives that advised against disclosure of the data breach and warned of public embarrassment for the company.