How to Promote Your Business as a Sole Proprietor?

Some people don’t feel comfortable if they need to work in a team. Others don’t like the idea of working for others. Also, there are working people who work in industries where it pays off to start your own business. For all these business people, the sole proprietorship is a reasonable company type.

But it’s not easy to promote such a venture because of all the responsibilities you have as a one-man-band. The following tips and practices will help you cut some corners along the way.

1) Joining relevant business associations

When you’re trying to find your way to the business top, it’s important to gather a pool of successful professionals. Networking is one of the best ways of reaching this goal.

You might ask yourself how to meet a larger number of experienced professionals in one place.

Apart from online channels, which we’re going to discuss later, there’s a more traditional but efficient way: joining niche associations. If you’re a designer, join one or more guilds of designers. Accountants, translators, and other similar service providers can all follow suit and connect with their colleagues that way.

In addition to regular business conferences and career days, such associations often organize meetups and gatherings. These events are perfect opportunities for new business owners and established entrepreneurs to exchange their experienced and start collaborations.

2) Spreading the word in social media

Nowadays, promoting your business on the Web without regular activity in social media is almost impossible.

So, the first thing to do is to launch a Facebook business page. Until your revenues reach a satisfying level, this page can be your central online business hub. Some sole proprietors never launch a real website because a Facebook business page meets all their demands.

Make sure to set a publishing schedule on Facebook and other social networks. That way, you’ll know in advance what materials to publish when. Your audience will start following you to see your new posts at equal intervals.

If you’re eager to learn tips from successful CEOs and renowned managers, open a Twitter account and follow such professionals from your niche.

Instagram, on the other hand, is a powerful promotional tool for visual artists. Your page will serve as an online gallery of your works.

Finally, become a LinkedIn user and connect with your colleagues on this network, as well.

This combo of social media will ensure continuous and effective promotion on the Web. Last but not least, think about using a social media scheduling tool for better management of these posts.

3) Using freebies to boostthe email list

At every new business beginning, giving things away for free is a common practice. That way, rookie business owners manage to hit two birds with one stone.

On the one hand, they generate leads and turn some of these leads into customers.

On the other hand, they get email addresses of the visitors who register on their website to get freebies. The thing is that most business owners ask their website visitors to register by leaving their email address to get a freebie. This will help you begin putting together your email list.

Solopreneurs who just rely on a Facebook business page, without launching a website, can share their freebies via posts. In some cases, organizing a contest with prizes is another wise option for enhanced business promotion at the beginning.

Also, those sole proprietors who sell tangible items can make one or more bulk orders for those things. That way, they’ll be eligible to ask for discounts.

Service providers might not be able to offer their services entirely for free. What they can try is offering special, time-limited service packages at reduced prices.

4) Sharing professional experience

There are some cases of solopreneurs who have never worked for a company but decided to start their private business from day one.

However, most sole proprietors decide to go their own way after they’ve gained some experience working for others. This is a better position than the first one, for two main reasons.

Firstly, the fact that you’ve worked in a company means that you already have some business contacts. These can come in handy for your networking as a solopreneur.

Secondly, you’ve already had some business collaborations and completed some professional projects.

This knowledge and these skills are invaluable assets for business promotion. When your potential customers see that you have a trusty background, they’ll believe your business more.

Therefore, add all those experiences to your website, blog, and social media profiles. Create a story of your personal brand and highlight the advantages of your business over the competition. Using practical content marketing strategies will also help you establish a trustworthy one-man brand that stands out from the pack.

5) Creating video content

We all know that images are crucial for business promotion. Also, saying that copywriting is important is an understatement. Make sure to use original and enticing materials for both these purposes.

But bear in mind that video is the kind of contemporary marketing. From short social media business stories to explainer videos and promotional clips on your website,

As described by web design experts from Houston, it’s important to produce visually attractive videos in high resolution, with relevant motives for your business.

For instance, you can edit and publish some older business videos of yours, when you used to work for others. Speeches from business events, in-house presentations or any other similar materials will serve the purpose of showing where you were then and where you are now.

If possible, publish videos in which your new clients describe why they like to work with you. Those video testimonials can be a useful marketing tool in showcasing your expertise and attracting new clients.

Conclusion

As we’ve pointed out in this article, working as a sole proprietor means being a one-man brand. Everything you do or fail to do is only your responsibility. Sometimes this is a blessing and sometimes it can be a curse. In addition to performing your core business tasks, don’t underestimate the power of promotion. The more you talk about your business, the more likely it is to grow and flourish. So, follow our ideas for business promotion and steadily grow a lucrative sole proprietorship.

Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

Digital Marketing Stats In Trend To Look Out For

Digital Stats

Unlike other sectors, digital marketing keeps on changing quickly. Earlier, the field saw some interesting changes which not just grabbed attention of digital marketers, but also attracted people who have even no interest in the digital marketing. Here are the stats to look out for:

More Young People Use Social Media

A report of Pew Research Center shows that around 86% people aging between 18 and 29 years use different social media platforms like Facebook, Twitter, Instagram and others. While the percentage has slipped to around 80% for 30- to 49-year olds and 64% for people between 50 and 64 years old.

YouTube ads

Ads during YouTube videos seem an interesting way to promote a brand, but many users choose to skip these commercials. A recent survey has found that more than half of YouTube users choose to skip ads as soon as possible. But there were 30% people in the survey who said they watch the ad when they found it interesting.

24-hour Video Stories On Instagram For Brand

The number of Instragram users is growing, and it is expected to grow more in future. This gives a great chance to brands to promote their businesses over the platform. To make promotion easier for them, Instagram has rolled out 24-hour video stories for brands.

Advertising Via FAN

FAN, known as Facebook Audience Network, currently has more than one billion users who are watching its cross-web advertising. The figure has been revealed by the network.

These are some of the latest trends in digital marketing. A brand’s advertisement over the Internet is a way to grab attention of people from across the world. To make the most of digital marketing, a company should hire service provider like Creative Digital Marketing Company India and get the latest services of the field.


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Marketing Goals through Social Media Platforms

There was a time when social media platforms were treated like favorite pass time of people just to chat with friends and share content among each other. Over the past few years skeptics have proved wrong and have seen social sites as major platforms for doing digital marketing for business. Creating awareness related to your product or a service has become quite efficient with wide reach of such platforms, where one could see around 2 billion people have active accounts.

SI

Different Ways as How Social Media Marketing Helps to Optimum Business Reach Showcasing your Brand Far and Wide: One of the ways as how SMM helps to grow business is by first showing the brand name in front of several users. A single share of company’s page can let several users to see the same and recognize the brand every single time they come across the same post.

 

Build Trust: Building trust among customers is highly relevant for future profit. Through social media you can do the same by sharing effective content, news and tips as per the likings of target audience and can automatically build trust among them.

 

Increase Web Traffic and SEO: By engaging more and more users towards your business through social media, you are in a way increasing the reach of website and optimizes the level of SEO.

 

Increase the Rate of Sales: After engaging with customers, sales professionals of the company will get rid of negative feedback and focus mainly upon positive one that automatically increase the chances of sale and huge profit.

 

Cost Effective: With a proficient social media marketing strategy one can post engaging content, drive traffic, increase reach and likes. This way helps you save whole lot of investment on marketing gimmick and thereby increasing the sales on the other side.


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Different Ways of Digital Marketing Options

Does old school marketing still exist? In this age we live in, if you are not digital, you are almost literally non-existent. Thinking of business marketing, nothing works more than what’s digital. Here are some digital marketing options you must adopt now.

  • Search engine optimization

SEOMore than 90% of internet users use search engines for various purposes. When we look for anything in search engine like Google or Bing etc, we get page results & usually a person gets the desired information in first few pages itself if the information is relevant and proper Search Engine Optimization is done. SEO helps a particular website to move up in ranking.

  • Search engine marketing

Modern era Search engine like Google is technically very advanced and people’s dependency on search engine is growing at a very high rate. In metropolitan cities like Delhi, Mumbai, Chennai, Bengaluru, the number of users are very high and so is the scope of search engine marketing. Local businesses are getting good benefit from search engine marketing. Digital marketingThe sponsored links that show up on top of a search result is a perfect example. Integration of technologies like GPS, GPRS with internet is also a key. When we search something, we get results that are close to our location. Eg: If we simply search grocery store on Google, we will get results that are near our current location.

  • Social media Campaigns

Social media’s growing popularity and consistently increasing user base makes it a very effective marketing tool. Apart from social media marketing through company pages and groups, we see random but related advertisements on Facebook. Digital marketingThat is what running a social media campaign is. Individuals and small businesses are getting high benefits out of these marketing tools because social media helps them to reach the right kind of audience at a much lower cost and time. Unlike a newspaper advertisement which is costly & less productive, social media marketing stands as an alternative to many mediums of advertisements.

  • Professional media marketing

Professional media marketing is a new trend & it works somewhat similar to social media marketing. Professional networks like LinkedIn, Google Plus etc are useful tools of professional media marketing, Companies and offices dealing with services like recruitment, Technology, software etc get maximum benefit from professional media marketing.

  • E-mail marketing

Digital marketingE-mail is one of the most widely used marketing tools. E-mail was developed for official & encrypted communication via internet but today it’s being used for many purposes like Advertisement, publicity & promotion etc. There are many professional digital marketing companies that can provide bulk email services.

 


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Digital Marketing: Strategies To Create Snowball Effect

Digital marketing is the most effective way to promote a brand or product in the modern business world. The Internet, especially social media and applications, plays a key role when it is about promoting a product digitally. But what’s Snowball Effect and how digital marketing strategies can be used to make it?

Snowball EffectSnowball Effect

Like a snowball coming down the slope of a hill which gets bigger and powerful, a flexible digital marketing strategy is capable of creating powerful cascading of speed. This can be helpful in promoting a brand and making it popular.

How to create Snowball Effect or Cascading Effect?

A marketing strategy must be created in a way that it could grab attention of more and more potential customers over social media. For that, the marketing strategy must be unique, yet appealing and powerful. Here’s what can be done:

Simple Marketing Strategies: Sometimes, keeping things simple works better than making complex strategies. There should be creative and simple ways to gain attention of potential customers. For example, there should be something to ponder upon. Here, one thing that should be kept in mind is: unique content. Competiton

Understand Competition: It is not just about competing with one or two companies. Today’s digital world allows companies from various regions to promote their products all across the world. So, it is necessary for a company to create marketing strategies keeping global competition in mind. The marketing approach should be showing fair and impressive side of a product.

Need of Digital Marketing Agency: It is necessary for a company to Digital Marketinghire a specialized digital marketing agency to use an effective marketing approach to show products to people all across the world and turn them into customers. Such an agency uses creative and effective approach to fulfill marketing needs of an organization.

Why Choose Digital Marketing Over Traditional Marketing

Marketing- Traditional Vs Digital

To get success, marketing is a vital element of every business that cannot be ignored. An organization sets a fixed amount of budget to promote its services or products and make people aware of them. Here, marketers’ responsibility is to make the most of marketing by reaching huge number of potential customers in a fixed budget. They have to choose between traditional marketing and digital marketing.

Traditional Marketing: It’s kind of marking that has been used since the marketing strategy in business started. The traditional marketing approach includes advertising business through television, radio, newspapers, magazine ads and flyers.

Digital Marketing: Also known as online marketing, it’s a modern way of marketing that includes the usage of the Internet. Social media websites, blogs, online ads and promotions through links are major sources of digital marketing.

Why Digital Marketing Instead Of Traditional Marketing?

Digital marketing Icon

Here are reasons to prefer new way of marketing over the traditional marketing method:

  • Digital marketing is less expensive than promotion through television and newspaper ads.


  • Traditional marketing takes a long time to give results. On the other side, digital marketing provides real-time results which further can help an organization or its marketers to make changes in marketing approach.
  • Instead of just a box of information on a brand in newspaper or magazine, a business can develop a website and promote its services in details.

  • Traditional marketing usually remains ignored because the resource where the brand is promoted is not for promotion purpose. On the other side, only potential audience is targeted in online marketing and they all will be interested in the brand.

  • Digital marketing provides higher brand exposure, higher engagement, quicker publicity and easier analytics than traditional marketing. All these benefits of online marketing can be availed at more cost-effective prices than traditional method of marketing.

What Are General Misconceptions About Digital Marketing

Digital Marketing Stereotypes

Today, digital marketing has become a vital tool for a business to promote services and products over the Internet. Companies that have been using modern digital marketing through reputable service providers are enjoying its beneficial outcomes, but the organizations that still aren’t availing benefits of digital marketing or thinking to use this tool for their business have some misconceptions about it that are making it difficult for them to switch to the online marketing tool.

These general misconceptions are required to be removed, so that every company of any size could get its benefits. The common misconceptions are:

More Effort, Fewer Results

Misconception: Some amateur businesses have a hunch that digital marketing takes lots of efforts for online promotion, but ends up with less beneficial results.

Truth: Although digital marketing is a time-consuming and complex marketing strategy to follow, it has fruitful results that can be received without investing much on them. By hiring an expert digital marketing service provider at cost-effective prices, a company can promote its products and services to audience in various regions of the globe.

More Technical, Difficult To Track

Misconception: Lots of companies that haven’t adopted the digital marketing strategy believe that they don’t have necessary resources to apply the online marketing tool. They also think that they need to hire technical people to do digital marketing, which will be a costly marketing method.

Truth: Although digital marketing requires expert individuals who have knowledge about the arena, a company can outsource its digital marketing strategy. Prices of such services will also fit well.

Social Media Marketing Is Digital Marketing

Misconception: Some companies with Facebook pages or Twitter accounts believe they are doing digital marketing by posting regular content over these social media platforms.

Truth: Digital marketing contains various kinds of strategies to lure people over various platforms. Different kinds of approaches are used to grab attention of online people.

digital marketing success