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As the name suggests, long tail keyword is a long and specific keyword that are used by people online when they are searching something through voice search method or when they are close to point-of-purchase. These keywords are highly profitable for a business if used in an accurate manner. For example, it may be difficult … Reasons To Target Long Tail Keyword And What Should Be Strategy

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor … The Importance of Anchor Text in Back-links

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes … Incorporation of Company Branding and SEO