How much is your brand reputation online? And why it is important?
Ever wish you could take down embarrassing college pictures from Facebook? Or the string of negative reviews about your start-up that an embittered customer posted?
As we increasingly live out our lives being online, we have realized that we may need have little control over the way we or our business should appear on the internet. A person who wants to do damage to your organization’s reputation will find few obstacles online, easily tarnishing your good name.
And important of all is that you have spend years to build your business which has taken your time, hard work and dedication. You’re still providing excellent service and your existing customers love you, but your business is struggling. Finally, you learn from an existing customer that your company has some very negative reviews posted online. It dawns on you that your online reputation is presenting a twisted perception of reality that is really killing your business.
It is said that people’s saying becomes single most important reflection of your company and it doesn’t matter if you own any kind of business. And thus its said that improving your online reputation is one of the first priority of marketing strategy.
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