How to Promote Your Business as a Sole Proprietor?

Some people don’t feel comfortable if they need to work in a team. Others don’t like the idea of working for others. Also, there are working people who work in industries where it pays off to start your own business. For all these business people, the sole proprietorship is a reasonable company type.

But it’s not easy to promote such a venture because of all the responsibilities you have as a one-man-band. The following tips and practices will help you cut some corners along the way.

1) Joining relevant business associations

When you’re trying to find your way to the business top, it’s important to gather a pool of successful professionals. Networking is one of the best ways of reaching this goal.

You might ask yourself how to meet a larger number of experienced professionals in one place.

Apart from online channels, which we’re going to discuss later, there’s a more traditional but efficient way: joining niche associations. If you’re a designer, join one or more guilds of designers. Accountants, translators, and other similar service providers can all follow suit and connect with their colleagues that way.

In addition to regular business conferences and career days, such associations often organize meetups and gatherings. These events are perfect opportunities for new business owners and established entrepreneurs to exchange their experienced and start collaborations.

2) Spreading the word in social media

Nowadays, promoting your business on the Web without regular activity in social media is almost impossible.

So, the first thing to do is to launch a Facebook business page. Until your revenues reach a satisfying level, this page can be your central online business hub. Some sole proprietors never launch a real website because a Facebook business page meets all their demands.

Make sure to set a publishing schedule on Facebook and other social networks. That way, you’ll know in advance what materials to publish when. Your audience will start following you to see your new posts at equal intervals.

If you’re eager to learn tips from successful CEOs and renowned managers, open a Twitter account and follow such professionals from your niche.

Instagram, on the other hand, is a powerful promotional tool for visual artists. Your page will serve as an online gallery of your works.

Finally, become a LinkedIn user and connect with your colleagues on this network, as well.

This combo of social media will ensure continuous and effective promotion on the Web. Last but not least, think about using a social media scheduling tool for better management of these posts.

3) Using freebies to boostthe email list

At every new business beginning, giving things away for free is a common practice. That way, rookie business owners manage to hit two birds with one stone.

On the one hand, they generate leads and turn some of these leads into customers.

On the other hand, they get email addresses of the visitors who register on their website to get freebies. The thing is that most business owners ask their website visitors to register by leaving their email address to get a freebie. This will help you begin putting together your email list.

Solopreneurs who just rely on a Facebook business page, without launching a website, can share their freebies via posts. In some cases, organizing a contest with prizes is another wise option for enhanced business promotion at the beginning.

Also, those sole proprietors who sell tangible items can make one or more bulk orders for those things. That way, they’ll be eligible to ask for discounts.

Service providers might not be able to offer their services entirely for free. What they can try is offering special, time-limited service packages at reduced prices.

4) Sharing professional experience

There are some cases of solopreneurs who have never worked for a company but decided to start their private business from day one.

However, most sole proprietors decide to go their own way after they’ve gained some experience working for others. This is a better position than the first one, for two main reasons.

Firstly, the fact that you’ve worked in a company means that you already have some business contacts. These can come in handy for your networking as a solopreneur.

Secondly, you’ve already had some business collaborations and completed some professional projects.

This knowledge and these skills are invaluable assets for business promotion. When your potential customers see that you have a trusty background, they’ll believe your business more.

Therefore, add all those experiences to your website, blog, and social media profiles. Create a story of your personal brand and highlight the advantages of your business over the competition. Using practical content marketing strategies will also help you establish a trustworthy one-man brand that stands out from the pack.

5) Creating video content

We all know that images are crucial for business promotion. Also, saying that copywriting is important is an understatement. Make sure to use original and enticing materials for both these purposes.

But bear in mind that video is the kind of contemporary marketing. From short social media business stories to explainer videos and promotional clips on your website,

As described by web design experts from Houston, it’s important to produce visually attractive videos in high resolution, with relevant motives for your business.

For instance, you can edit and publish some older business videos of yours, when you used to work for others. Speeches from business events, in-house presentations or any other similar materials will serve the purpose of showing where you were then and where you are now.

If possible, publish videos in which your new clients describe why they like to work with you. Those video testimonials can be a useful marketing tool in showcasing your expertise and attracting new clients.

Conclusion

As we’ve pointed out in this article, working as a sole proprietor means being a one-man brand. Everything you do or fail to do is only your responsibility. Sometimes this is a blessing and sometimes it can be a curse. In addition to performing your core business tasks, don’t underestimate the power of promotion. The more you talk about your business, the more likely it is to grow and flourish. So, follow our ideas for business promotion and steadily grow a lucrative sole proprietorship.

Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.

5 steps to increase your conversions from your web page

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How a landing page should be designed?

Articulate your core value proposition in a visible short sentence that will immediately let propspective customers know whether to buy from you or not.

1) A call to action form above the page fold.

Paid campiagn marketing
Have two prominent call to actions place above the fold, on your landing pages. Use the word "FREE" to encourage more clicks. Shorter forms reduce friction in the conversion process. The lesser the number of questions, the higher will be the form fill rate.

Did you know that, web users spend 80% of their time looking at the content above the page fold.

2) Trust elements like a video testimonial, feedbacks from clients.

video testimonials
Have a testimonial on your landing page, closer to call to action with the name of the person and organisation who said it. Video testimonials are generally more effective. A camscore study found that a website visitor will stay on an average 2 mintues longer after they watch a video.

SEO company testimonial

  • Did you know that, 70% of website users will check out product reviews or ratings before making a purchase.
  • Conversion rates increase by 64% when testimonials were moved closer to the offer sections.
  • 63% of consumers are more likely to buy from a website that has product reviews and ratings.

 

3) Enable Conversion Tracking

Analytics
Tracking a return on investment is equally mandatory as to its marketing. Online marketing has made it easy to track ROI. Ther are countless tools to do same. One of which is Google analytics.

4) The closing argument call to action statement

paid marketing strategy
Your landing page should always end with an closing argument statement that leads to visitors to contact you.

Did you know that, call to action targetted to user had a 42% higher view to submission rate than call to action that were same to all visitors.

 

5) Redable text and content

Short Sentences
Use only a few specific meaningful words to get your message across/

Use Bullets
When we use bullets than paragraph, to showcase data, 83% marketers have seen a positive impact.

Benefits
Focus on benefits of your product than features

Did you know that, there is 38% increase in conversions when we use lesser words to convey the message.

 

5 Techniques to Help You Truly Understand Your Customers

For a successful business, customer satisfaction and delight are of utmost importance. And the key to this is an understanding of the customer. Today we look at ways and means of gathering an understanding of the customer

Analytical Collations :

Feedbacks, surveys, emails, phone calls – interaction with the customer, including by way of real time engagement, is a must today for any business. These analytical collations provide insights and patterns for further course of action.

Draw blue print for future :

Have a strategy in place for future. Data mining software aid in spotting patterns and cycles. Statistics identify top sellers and low performers, stimulating corrective actions. Historical data, market surveys, comparative analysis enable better comprehension of current position and action proposed. Tools such as RapidMiner can be used to design future plans.
Analyse the interaction of the visitors to your site. Which page holds interest, what do they like on a page, is a particular page a deterrent, is the site easily navigable – every action will have a story to tell. Use the behavioural data to build and enhance customer experience.

Avoid generalisations :

Avoid generic data points such as gender, age, income for building customer profiles, focus on specifics. Effective use of tools such as Acquisitions tab on Google Analytics will enable a more appropriate response tailored for the target audience.

Be the customer :

Visualize the buying from a customer’s view point. Identify the touch points – the interactions before, during and after the purchase. This will assist in acquiring a knowledge of why certain sales fall through and at which stage. Formulate remedial action on that basis.
With technological advances and available tools, getting an insight into the customer psyche is becoming simpler. Creative offers a complete platform for aiding your marketing. Drop by. You will not be disappointed.

Mobile Marketing Tips 2015

So if you have not dipped your finger into mobile marketing, use these mobile marketing tips for small business to get on the boat!

1.Rewards Customers
Encourage customers who use mobile services such as FourSquare, Google+, ShopKick or SpotIt to check-in to your location and offer a reward for them doing so, such as incentives, special discounts, prizes or recognition for a certain number of visits.
2. Stay Connected with Social Media Marketing
Use your mobile phone to keep your Facebook, Twitter, Google+, LinkedIn and Instagram profiles up-to-date and engaged.
3. Text Marketing
Create opt-in campaigns allowing your customers to sign up to receive special messages, alerts and rewards for joining your text campaign. Use this platform to allow customers to take a specific action such as participating in a survey or visiting your website in exchange for a reward .
4. QR Codes
Using Quick Response Codes allows users to access a specific content area in order to obtain a special reward or to take advantage of a specific promotion. QR scanners can easily be downloaded for free onto any smartphone, and you can create your own QR codes easily .
5. Mobile Customer Service
Track orders, payments, shipping details and respond to questions quickly on the go using your smartphone. This is easy and convenient for you and your customers enjoy the faster responses from it.
6. Mobile Directories
Mobile directories have replaced the phone book yellow pages for the majority of people. If you want to ensure your business is found, register with several mobile directories such as Yelp, Google+Local, and Yellow Pages. Include the name of your business, the product/service you provide, business hours, phone number, physical address and link to your website.
7. Build Mobile App
If You Want to make your business even more easily accessible then,create an app. Your app should provide unique content apart from your other digital presences, but still sell products, allow you to communicate with your customers, or whatever else you desire. Eighty-five percent of smartphone users surveyed feel more at ease navigating an app than a mobile version of your website.

If you’re already into mobile marketing, keep doing your research in order to keep your business on top of the newest trends.Social networking and mobile marketing are constantly moving forward and evolving. If you do not stay on top of the times and stay tuned into what mobile marketing means, it’s too easy to get left behind.

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Speed Up Your Website

There are many ways to speed up your website some are listed below

Minimize HTTP Requests

the quickest way to improve site speed is to simplify your design. Streamline the number of elements on your page. Use CSS instead of images whenever possible.Combine multiple style sheets into one.Reduce scripts and put them at the bottom of the page.By doing a campaign to reduce the number of components on each page , you reduce the number of HTTP requests needed to make the page render and you’ll significantly improve site performance.

Reduce server response time can help you to increase speed of your website

Our target is a server response time of less than 200ms (milliseconds).Google recommends using a web application monitoring solution and checking for bottlenecks in performance.

Enableing Compression

Compression reduces the bandwidth of your pages, thereby reducing HTTP response. You do this with a tool called Gzip.Large pages are often 100kb and more. As a result, they’re bulky and slow to download. The best way to speed their load time is to zip them,a technique called compression.Most web servers can compress files in Gzip format before sending them for download, either by calling a third-party module or using built-in routines.Enabling compression, it’s a great option for speeding up your site.

Enable browser caching

When you visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server.For all cacheable resources like JS and CSS files, image files, media files, PDFs, etc. Set Expires to a minimum of one week, and preferably up to one year in the future. Don’t set it to more than one year in the future because that violates the RFC guidelines.

Minify Resources

WYSIWYG resources make it easy to build a Web page, but they sometimes create messy code,and that can slow your website considerably.Since every unnecessary piece of code adds to the size of your page, it’s important that you eliminate extra spaces, line breaks, and indentation in your code so your pages are as lean as possible.

Optimize images

Whenever it is images, you need to focus on three things: size, format and the src attribute.
Image size:
Oversized images take longer to load, so it’s important that you keep your images as small as possible. Use image editing tools,Crop your images to the correct size. For instance, if your page is 570px wide, resize the image to that width. Don’t just upload a 2000px-wide image and set the width parameter (width=”570”). This slows your page load time and creates a bad user experience.
Image format:
JPEG is your best option. PNG is also good, though older browsers may not fully support it.GIFs should only be used for small or simple graphics (less than 10×10 pixels, or a color palette of 3 or fewer colors) and for animated images.
Do not use BMPs or TIFFs.Once you’ve got the size and format right, make sure the code is right too. In particular, avoid empty image src codes.
In HTML, the code for an image includes this:

When there’s no source in the quotation marks, the browser makes a request to the directory of the page or to the actual page itself. This can add unnecessary traffic to your servers and even corrupt user data.Take time to re-size your images before uploading them. And always include the src attribute with a valid URL.

Optimize CSS Delivery

CSS holds the style requirements for your page. Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline, which is inserted in the HTML document itself.You get cleaner coding if you put all CSS in your external stylesheet.

Reduce the number of plugins you use on your site

Too many plugins slow your site, create security issues, and often cause crashes and other technical difficulties.Deactivate and delete any unnecessary plugins. Then weed out any plugins that slow your site speed.Try selectively disabling plugins, then measuring server performance. This way you can identify any plugins that harm your site speed.

Reduce redirects

Redirects create additional HTTP requests and increase load time. So you want to keep them to a minimum.If you’ve created a responsive website, more than likely, you have redirects in place to take mobile users from your main website to the responsive version.
Use a HTTP redirect to send users with mobile user agents directly to the mobile equivalent URL without any intermediate redirects, and Include the markup in your desktop pages to identify the mobile equivalent URL so Googlebot can discover your mobile pages.

Also Using WordPress you can increase your website speed

Hosting your media files on a content delivery network is one of the best ways to speed up your site, and can often saves up to 60% bandwidth and halve the number of requests your website makes.
I recently realised how much impact having a fast web host has when I migrated a client’s site to WPEngine. Without changing anything else, the site went from average to lightening speed.one of the quickest and easiest ways to cut your page loading speed is to install a caching plugin like WP Total Cache or WP Super Cache.To prevent lots of page speed issues in the first place, you should opt for a good host, a good CDN, and good theme / design.Installing the WP Smush.It plugin to automatically compress your images.One of the pitfalls with WordPress is that your database can get very messy very quickly due to saved drafts, post revisions, deactivated plugins etc. WP Optimize is a fantastic plugin that routinely deletes all of the stuff you don’t need that’s cluttering up your database.
To save bandwidth and speed up page load timesGzip is a simple method for compressing your website’s files .
Broken links are not only a drain on bandwidth, but they’re also one of the surest ways to get a user to leave your site,So that fixing brokenlink is very important.
Reducing Your redirects is the part of speed up your websites.While 301 (permanent) redirects are preferable to 404 errors (broken links), they’re still not ideal as they slow down the time it takes for the browser to reach the correct version of a page.Screaming Frog is once again a great tool for spotting 301 redirects. If you’re using a PC, you can also use Xenu Link Sleuth, which is a great tool for crawling data from websites. Minify your CSS and JS files.Also Replace PHP with static HTML where possible.Link to your stylesheets, don’t use @import.Turn off ping backs and trackbacks in WordPress.HTTP Keep Alive refers to the message that’s sent between the client machine and the web server asking for permission to download a file.

SEO Projects Worked Upon This Week At Creative

Search Engine Optimization involves desiging,writing and coding a websites in way that helps to improve the volume and quality of traffic to your websites from pepole using search engines.Effective SEO techniqes help you to get more potential customers to your website.SEO services are mainly utilized to improve and advertise your websites to acquire the visitor’s attention and gaining the top positions in popular search engines such as Google, Yahoo, Bing etc.

About Creative:

At Creative, We ensure that your website achieves top rankings among first two result pages in various search engines. Our website promotion team rigorously adheres white hat SEO techniques to make sure that our local as well as global clients get the best SEO services possible and the highest ROI on their SEO campaigns.

Why SEO with Creative :

Providing SEO services since 11 years.
No 1 position in Google since 11 years.Page Rank 6 website till year 2010. Currently Google Page Rank 4 surviving numerous Google Algorithm updates.We have more than 300 satisfied clients with 100% results on search engines. Our highly experienced SEO experts ensures top Google rankings which leads to the high revenue for their business and ultimately higher profits.We also offer keyword-specific content development projects as we are an end to end internet marketing company based in Mumbai, India.We focus in promoting client’s website on local keywords by focusing on the potential audience beneficial for our client’s business.
We use various SEO services including title & meta tags optimization, keyword research & selection and full website analysis to tailor adequate results.

Currently we are working on below projects:

1.Implant Dentist Mumbai – Best Dental implant clinics India:
They provide best dental implants, All on four implants, Porcelain Veneers, Full mouth rehabilitation, Gummy smile treatment, Zirconia dental crowns, Immediate function implants at there Nobelbiocare dental implant clinics in Mumbai, India.
Implant dentist

2.Car title loans Canada:
They provide instant cash loans on car title. No need of job, or security checks. We provide bad credit car title loans in Canada.
Candacarcash

3.Leading Manufacturer of Industrial Fasteners:
Tmegulf is the leading Manufacturer of Industrial Fasteners in UAE, Industrial Fasteners in Middle East, Imperial and Metric Construction, Oil & Gas, Alloy Steel etc.
Tmegulf

4.American Metal Fasteners Inc:
American Metal Fasteners is a distributor of fasteners in various grades such as B7, B7M, L7, L7M, Duplex, Super Duplex, Inconel, Monel, Hastelloy & Stainless Steel. With our experienced staff and quick turn around times we can cater to clients with a personalized toch.
Americanfasteners

5.S I Stud Inc:
has been manufacturing and supplying fasteners since 1939. With over 70 years of wide experience in offering an extensive array of products for all your industrial applications. Our success has been possible through excellent service and a commitment to quality unmatched in the industry.
S I studs

6.FACO Fasteners: world’s best Industrial Fasteners manufacturing company in Anchor Bolt|Hex Bolt|Stud Bolt|Nut:
FACO Fasteners is a world leader in manufacturing Industrial Fasteners such as Foundation Bolts, Connections Bolts, Stud Bolts and U-Bolts. We manufacture as per DIN, ASTM, BS, ANSI, JIS, IS and ISO standards in Imperial as well as Metric sizes. To cater to the customers individually we also fabricate fasteners as per customers requirements.
Facofastener

How to start a week with effective digital marketing?

Effective Digital Marketing means optimally using the digital platform for better business and branding of your product or services using various digital marketing techniques. Small efforts towards making your digital world more impressive to the masses can help you gain more business and help you to connect with your clients in more implicit way.

The few tips for starting your week with effective marketing can be as follows:

A mobile-friendly website

Everyone loves to surf the web over smartphones and stay connected on-the-go, thus designing a website which is mobile-friendly i.e., it can be viewed easily over your smartphone companion without much hassle. This would gain your website more audience for offering the convience to surf information with ease. Also don’t forget to make your website fast!

A business blog is a thumbs-up!

A blog can be a winning addition to your website. It can improve the SEO, set your website to be different from your competitors and also bespeak your your knowledge.

Love for your locale

In order to be found by consumers who are local, you need to upgrade your site with local information like your geo-location and your work-space address.

Being social is being for your consumers

In ways for leading the business, we need to make sure to be there for our consumers. And sharing information about your work and business proposals can help you gain more clients. Social media marketing is now an essential part of digital marketing.

Make sure you target the right audience

Knowing which audience to target, and how to reach them is one of the most important part of digital marketing strategy. Internet marketing works only when you know the right people for selling your business and also key ways for web promotion for those people.

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Mobile Marketing

Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.Mobile gives the chance for an anytime any place anywhere connection to consumers. mobile marketing is related to digital marketing like Mobile phones and tablets have revolutionized digital marketing because they open up radically new touch points for where and when you can connect to your customers.Mobile devices include phones, PDAs, media devices, portable gaming consoles, tablet computers and, of course, those devices which function as all of the above. Some mobile devices may only be open to a few advertising channels like a basic cell phone can receive text messages only while other devices support many additional possibilities, including mobile Internet access, video messaging, and the ability to actively initiate and interact with advertising , by scanning a QR code etc.It can be a massive part of the digital marketing and if you want right mobile strategy that means your website content,SEO,social media and CRM will work on mobile as well as the location based services for more advanced tools.More companies are engaging in mobile marketing including service providers,advertisers and brands from a variety of industries.Because of digital marketing service and social networking Interaction with content has changed greatly over the past year.

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.