As the name suggests, long tail keyword is a long and specific keyword that are used by people online when they are searching something through voice search method or when they are close to point-of-purchase. These keywords are highly profitable for a business if used in an accurate manner. For example, it may be difficult for a photographer to get a high rank over search engine using the keyword ‘photographer’, but the chances of high search engine ranking can be increased by using unique long tail keywords like ‘inexpensive wedding photographer’ or ‘wedding photographer for small wedding’.
Reasons to focus on long tail keywords
Unlike short and common keywords, long tail keywords are an easier method to gain impressive rank over search engine. Although not many people use long keywords, there are individuals who want results for their exact demand.
Long tail keywords allow a business target the audience that matches in services. Such keywords are an opportunity for an organization to determine and define its goals.
With the right long tail keywords, even a small business can outrank big players.
Strategy to get results from long tail keywords
Apart from a well-researched long tail keyword, there should be nicely written content that describes its purpose. Content should be written after deciding long tail keywords the company will target.
Target audience should be identified and buyer persona’s must be created.
Last paragraph or conclusion on a write-up should be around the long tail keyword. The last lines should have the keyword.
Create anchor text- it’s a click-able link that takes the user to another web page.
Creative Web Mall For Accurate Use Of Long Tail Keywords
Although long tail keyword can be a beneficial business-growing technique, it should be implemented in the right way to get results. SEO experts at Creative Web Mall can help you implement these keywords in the best manner, and improve your business rankings over the search engines.
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Competition is quite fierce at marketplace among different business enterprises. Everyone wishes to be on the top of the list and need to earn huge profit. The best possible way to stay ahead in the race is by adopting efficient digital marketing strategies that allows you to increase your reach and visitors on the website. To do this, Pay Per Click is one of best adapted tool of digital marketing that helps you attain maximum traffic and the opportunity to turn visitors into potential clients.
Pay Per Click Service
Doing advertising through Pay Per Click system is an efficient way to get fast results in terms of maximum customer reach. Through this digital marketing technique you pay search engines like Google, Yahoo, Bing, etc for listing your company’s ad and when someone clicks on the same, you have to pay for it. With that means, it is a bit fast paced way of buying reaches rather than adopting SEO methods organic reach.
Top Benefits of PPC
- Fast Medium: Pay Per Click digital marketing technique is quite fast as compared to other methods that allow you to get increased traffic at a faster pace. All you need to do is create an adword account, place the ads on search engine and start getting traffic.
- Reach Target Audience: Using PPC technique helps you reach the preferred choice of audience as you can choose where, how and when to showcase your ads. In addition, one can also measure up the reach, cost, profit, loss and other estimations.
- Recognize Brand: With the assistance of efficient PPC digital marketing strategy one can use target keywords to increase your reach.
- Smartphone Friendly: While majority of people these are one their smartphone, one can use PPC to showcase ads that are mobile friendly.
- Fast ROI: Since using PPC allows you to reach right audience at the right platform and at a right time. So, getting quick return on investment is the best expected thing from this digital marketing technique.
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Efficient Way of Doing Marketing on the Web
The advent of digital marketing has totally changed the way of advertising your company into the realm of general audience. An efficient digital marketing strategy is what calls for certain tech moves for the promotion of your product or a service amongst target audience and convert them to potential clients. Since, there are numerous ways to carry out digital marketing strategy by service providers, but main components comprise of SEO and Google Adwords.
Get to Know What SEO Does for Business
The very basic idea of SEO service is to make your website visible at the top of search engines like Google, Yahoo, Bing or any other. An effective digital marketing component, SEO brings with it certain set of tools that help in providing maximum ranking results to the company.
- On Page Optimization: Wherein, general importance is given to website pages where major changes have been made in title, meta description, site content, URL, sitemap, etc. This is basically done by using certain set of keywords that should be related to your website.
- Off Page Optimization: This very component of SEO means increasing rank of the website in search engine result page. One of the ways of doing this is by using hyperlinks i.e., external links showing on your website that allows Google to have more trust on you.
Digital Marketing by Way of Google Adwords
Under the pool of millions of users and competitive sites on Google, you can let your website stand apart by using the services of Google Adwords. Under this, PPC (pay per click) is the ideal module that allows you to showcase your Ad to your target audience. You can choose your audience based on demographics, profile, location and interests etc who are more likely to click on your Ad. This helps you get quick ROI (Return on Investment) as compared to doing SEO for the next 6 months and get your website ranked at the top.