What’s SEO In Digital Marketing? How Is It Important


Imagine a shop without signage- no name or information of product, service it is selling. How people will come to know what the shop is all about? Why will they approach? Now, think of another shop with a clean board consisting name and product. It will definitely grab attention of its target customer. Search Engine Optimization (SEO) is the difference between these two shops, but digitally.

Being a vital part of modern digital marketing, SEO helps an organization in making its website easy to find over the Internet, and assists in reaching the right audience. It follows holistic approach to reach more and more people online and take them to a brand’s website or a particular page. If applied in the right way, SEO can make a business reach in top search engine results.

Why is SEO necessary in digital marketing?

As more and more people are using the Internet to do business, sell or purchase products and approach a business, it becomes necessary to promote services online for a company. When online business approach is implemented, SEO can help in grabbing attention of many people and take them to a business website. Other advantages of SEO in digital marketing are:

  • SEO is one of the most trustworthy approaches to apply and get favorable results.

  • If applied in the right way, SEO can help a website rank among top search on search engines.

  • More than 70% customers over the Internet use search engines like Google to find information on a particular business. When compared with other digital marketing approaches, SEO has impressive ROI.


SEO has several other advantages too which could be availed by applying its features in the right way. Creative Online Marketing Company India can help you in getting the best of SEO through its trending approaches and experienced marketers.

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Digital Marketing: Important ‘Ps’ For Effective SEO


Marketing on the Internet isn’t just about posting content related to a brand or making lots of people read it. Digital marketing is more than that. Search Engine Optimization, also known as SEO, is an online marketing tool which uses different strategies to grab attention of online users and take them to a brand’s website of a specific page. These people further can be potential customers of the company.

Today’s SEO is not just taking users to a website, and it also needs a marketer to be smart and experienced. In addition, the marketer should be aware of 3 important ‘Ps’ of the field, which are:

Product: Before start promoting a brand online, it is necessary to have detailed knowledge about it. In addition, it is necessary to determine who the potential customers are, and what their demands about the product are. In addition, price of the product should also be determined.

Place: Online places or platforms where the product is going to be promoted should also be finalized. Here the online places could be which have lots of visitors. These places could be search engines, social networking websites or social ads.

Promotion: The process of promotion can be started after putting all the pieces together and once it has been identified that how the marketing objectives will be achieved. Once all the resources and places online to attract people have been figure out, the promotion can be started. Marketers should keep on checking if their strategies are producing satisfactory results.


Creative Web Mall For Promotion

To use the best SEO strategies and put them in the right way, Creative Online Marketing Company India can help with its right SEO tools. The company has experienced people who know how to use SEO to get beneficial business results.

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Get your website audited for free by our SEO expert