How to boost Online Sales for Valentine

Digital marketing strategy for valentine day promotion
Digital marketing strategy for valentine day promotion

Best SEO Company in India – Digital versus Traditional Marketing

HOW TO INCREASE VALENTINE’S DAY ONLINE SALES

With multiple companies and brands offering similar range of products on Valentine’s Day, it can be difficult to survive and rise victorious in this highly competitive field. To increase online sales, businesses need to consider certain vital techniques:

MANAGE INVENTORY

Ensure that the products you are offering are conveniently displayed on your website extensive description and clear pictures. Share these products across
multiple social media platforms.

KEYWORDS

Since Google updates and algorithms tend to constantly change, keeping updated with them would ensure better visibility of your products in the online market. Using keywords that relate to Valentine’s Day would take your website on the top of the search engine results.

SOCIAL MEDIA CAMPAIGNS

Marketing is the key weapon for e businesses in this social media rich addicted day and age. Stay active on social media, design creative
and personalized campaigns to attract consumers, and engage with them for better results.

Why You Should Use Location After Your Product Or Service For Better SEO Convergence

There are so many things to adopt and apply during digital marketing of a brand to get satisfactory results. But is it beneficial to add location in keywords when Google helps in searching keywords with the location of an online user?

Yes, you should! According to experts, using location with keywords is helpful for better SEO convergence. For example, using a city name with keywords during the on-page optimization can help search engines in recognizing the place to which a business belongs. Such efforts can result into NAP- name, address, and phone number- of a business appearing on multiple pages of the website. Apart from that, this effort can help in using NAP as information for online business listings and local business directories.

If you want to promote your business locally and lure online people in the neighborhood, you can use a location keyword in the page titles and Meta description tags. But while doing so, it is necessary to ensure that text is not going to be overused.

Search engines, like Google, Bing and Yahoo link location to a keyword by considering a place and the IP address where the search is originated. After that, people searching for a particular service in their city are counted by the search engine as searchers within a location, thanks to their IP address. So, adding location with the product keyword can also help in grabbing attention of a small town or a large city.

Creative Web Mall can help you use keywords in the most accurate way in order to ensure that your business gain attention of people from local as well as foreign locations online. Apart from that, various other digital marketing services are provided by the company to help you get business-friendly results online. location


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10 SEO Factors that Affects your Search Ranking

Search engine optimization services in Mumbai

  1. Unnatural inbound links going to your page – If you’re purchasing links or taking part in large-scale link schemes, you might be penalized with lower search results. Google even acquainted the Penguin algorithm to verify the pages at the top of search results are there because they have earned links from other dependable sources.
  2. Pages with copied content – Copied content is while you put up the same data on a couple of web pages. Sometimes, it’s an error that happens at some stage redesign when content is being migrated to a new domain. Other times, it’s a deliberate scheme to gain rankings for content you haven’t created yourself. No matter the case, it means searchers might run into the same answers in a results page when they click different links – making for a poor user experience.
  3. Thin content – Content is considered thin if it gives surface-level information that users can find on couple of sites throughout the web. It’s punishable because it doesn’t offer any unique price to readers. Alternatively, websites are rewarded with higher search rankings when they publish exclusive content users can’t find anywhere else on the web.
  4. Over-optimized anchor text – Websites that make internal links to support their own keyword techniques might also see lower rankings. Anchor text refers to the linked copy someone clicks to see a new page.
  5. Not being mobile friendly – There is now additional search traffic coming from mobile gadgets than desktops, and in case your content is not optimized for mobile gadgets, your rankings are going to suffer. In advance this year, Google launched a mobile algorithm to reward sites optimized for Smartphone and tablets. Pages that are not optimized for mobile viewing might not display up at the top of mobile results because they are hard for searchers to navigate and use.
  6. Keyword stuffing in documents – Some keyword use is rewarded, but too many keyword mentions correlate with lower rankings. Content sounds spammy when it consists of multiple keyword mentions in close proximity. The old rule of thumb was to limit keyword use to one for every 100 words. Now, its great exercise to use keywords only when they’re simplest and focus by and large on supplying context.
  7. Page links to spam – Content that hyperlinks to spammy pages also tend to rank lower than it would in search. This probably b a guilty-by-association scenario where Google penalizes sites for creating links to sites that don’t provide good answers to searchers.
  8. Site has lower user satisfaction metrics – Pages with lower user satisfaction metrics tend to rank lower in search results. For instance, a excessive bounce rate is a poor sign of user pleasure because it means people who click through to the website directly leave because it doesn’t have the information they want or it’s unattractive or looks untrustworthy.
  9. Slow page speed – A long load time is correlated with lower search rankings. The more time it takes for content to load, the less likely people are to stick around to read it. Google doesn’t want to force customers to wait for the information they are searching for, thus prioritizing pages that load fast.
  10. Relative low engagement metrics – Relative low engagement metrics mean you get less engagement than different websites at the identical consequences page. Low engagement metrics are a sign that visitors don’t find your content material valuable. If people only stay on the page for a few seconds before leaving but remain on another website for much longer, it’s a sign that searchers would possibly locate different content greater useful.

Even though this data shows correlating factors – no longer causational relationships – it shows spammy practices are hurting websites search rankings. Companies would not be rewarded with better search positions when they employ search engine optimization practices supposed to sport engines like Google. They need to optimize their websites for positive user experiences.

Creative is an age old Digital marketing agency in Mumbai, india, serving Search engine optimization – SEO services since 10+ years and have served more 100+ customers with SEO services. Contact us today for free SEO Analysis of your website.

 

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.