As the name suggests, long tail keyword is a long and specific keyword that are used by people online when they are searching something through voice search method or when they are close to point-of-purchase. These keywords are highly profitable for a business if used in an accurate manner. For example, it may be difficult for a photographer to get a high rank over search engine using the keyword ‘photographer’, but the chances of high search engine ranking can be increased by using unique long tail keywords like ‘inexpensive wedding photographer’ or ‘wedding photographer for small wedding’.
Reasons to focus on long tail keywords
Unlike short and common keywords, long tail keywords are an easier method to gain impressive rank over search engine. Although not many people use long keywords, there are individuals who want results for their exact demand.
Long tail keywords allow a business target the audience that matches in services. Such keywords are an opportunity for an organization to determine and define its goals.
With the right long tail keywords, even a small business can outrank big players.
Strategy to get results from long tail keywords
Apart from a well-researched long tail keyword, there should be nicely written content that describes its purpose. Content should be written after deciding long tail keywords the company will target.
Target audience should be identified and buyer persona’s must be created.
Last paragraph or conclusion on a write-up should be around the long tail keyword. The last lines should have the keyword.
Create anchor text- it’s a click-able link that takes the user to another web page.
Creative Web Mall For Accurate Use Of Long Tail Keywords
Although long tail keyword can be a beneficial business-growing technique, it should be implemented in the right way to get results. SEO experts at Creative Web Mall can help you implement these keywords in the best manner, and improve your business rankings over the search engines.
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.