Pinterest is not a social network was the statement made by Ben Silbermann the CEO of Pinterest, back in 2016.

The Platform has rolled out tools at a regular interval to further align up with its mission to become a product discovery and E-Commerce engine, a shift that has helped Pinterest better defined the App’s unique fit in an ever-crowded app market.

Catering to this, Pinterest is rolling out three new updates, in line with on-platform shopping.

The first is an update to its Product Pins, which will now replace Buy-able Pins across the board.

Moreover, Pinterest is also introducing a new shopping recommendations section beneath Style and Home Pins, enabling users to flip through similar items across multiple brands.

And lastly, Pinterest is also adding a new shopping shortcut, which will allow users to shop right from the feed.

The post Pinterest to Boost E-Commerce Potential, Adds New Shopping Options appeared first on Digital Marketing Company Chicago.

Pinterest is on its way to boost content discovery with a new ‘more ideas’ tab which will focus on Pins alike to the content that were previously saved on the platform.

With the Search Capacity across 175 billion pins and an extensive base of 250 million users, its recommendation function could prove to be highly imperative.

The options are comparatively minor but will uplift the content discovery. It may help marketers to stay on top of rising Pin trends when users do go searching for related content.

Try out a new way to discover more ideas for your boards by updating your App to the latest version

The post Pinterest Adds New Discovery Option to Highlight Pins Similar to Your Interests appeared first on Digital Marketing Company Chicago.