Digital Marketing: Role of Content Marketing In SEO

Content marketing

Content marketing and search engine optimization (SEO) are two effective tools of digital marketing that are technically different from each other, but they are hand in hand. SEO relies on content to work effectively over the Internet and vice-versa. They can be taken as two sides of the same coin which depend on each other to get online traffic for a website.

Why SEO needs content? Where they are different and where they overlap?

In technical terms, SEO can be taken as a more technical but narrower digital marketing strategy than content marketing. But they come together when it is about improving a websites rank on search engines and attract more visitors online.

Role of content in SEO

Content is called as king over the Internet, and it is in many ways. It helps SEO in getting good results for a website. Here’s what more content can do:

To rank new pages: With fresh, unique and quality content, SEO strategies can be applied in an effective manner to rank new pages in search results over the internet.

To optimize keywords: Keywords are important part of any SEO strategy. By using the right keywords in a natural way, more and more online people can be reached.

Content Marketing

To get authority online: Quality content of a website can help a SEO strategist to develop effective techniques to make a website appear high on search engines. It further increases authority with numbers of visitors on the website.

In addition to SEO and content, digital marketing consists of several tools and techniques that work together to get beneficial results for a company. Creative SEO Company India can help you get the most of digital marketing through it advanced and cost-effective services. Experienced marketers of the company are aware of new marketing technologies.

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Why Change from Traditional to Digital Marketing Strategy

DigitalWith advancement in technology and businesses entering the digital world, the traditional modes of marketing are also getting replaced by digital strategies. Thus, businesses are moving from traditional tools such as print ads, business cards, posters, brochures, and so on to social media marketing, websites, YouTube videos, and so on. This has risen to the point that apparently over the last year traditional marketing has fallen by about 160%. Here is why you should also switch to digital practices for promoting your business:


As opposed to investing in Yellow pages or radio and television ads, online marketing requires very little cost.

Wider Platform

Various online platforms offer for a wider reach for any business as opposed to local traditional methods. One can thus reach an audience in any part of the world digitally with much less cost. Optimization tools such as Search Engine Optimization further ensures that you maintain your ranking on popular searches and reach the target audience faster.


While traditional tools merely inform one about the services, social media channels provide the opportunity for businesses to engage and interact with their prospects, followers, and clients and get their instant feedback. Newsletters further keep subscribed customers updated about any new products or services launched by you.

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Another great advantage of digital marketing is that you can clearly calculate the results of your strategies by looking at the change in the number of visitors to your website or its subscribers and followers.

These aspects make digital marketing strategies a great replacement to the traditional means of spreading the word about one’s products and services. This modern practice is more viable, cost-effective, and accountable than other older methods. Thus, take your business online and get effective results on marketing strategies.

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Marketing Goals through Social Media Platforms

There was a time when social media platforms were treated like favorite pass time of people just to chat with friends and share content among each other. Over the past few years skeptics have proved wrong and have seen social sites as major platforms for doing digital marketing for business. Creating awareness related to your product or a service has become quite efficient with wide reach of such platforms, where one could see around 2 billion people have active accounts.


Different Ways as How Social Media Marketing Helps to Optimum Business Reach Showcasing your Brand Far and Wide: One of the ways as how SMM helps to grow business is by first showing the brand name in front of several users. A single share of company’s page can let several users to see the same and recognize the brand every single time they come across the same post.


Build Trust: Building trust among customers is highly relevant for future profit. Through social media you can do the same by sharing effective content, news and tips as per the likings of target audience and can automatically build trust among them.


Increase Web Traffic and SEO: By engaging more and more users towards your business through social media, you are in a way increasing the reach of website and optimizes the level of SEO.


Increase the Rate of Sales: After engaging with customers, sales professionals of the company will get rid of negative feedback and focus mainly upon positive one that automatically increase the chances of sale and huge profit.


Cost Effective: With a proficient social media marketing strategy one can post engaging content, drive traffic, increase reach and likes. This way helps you save whole lot of investment on marketing gimmick and thereby increasing the sales on the other side.

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