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Customer engagement plays a notable role in a business’ growth. In the modern digital world, businesses use various kinds of strategies to improve customer engagement and increase revenue. But while assuming customers’ expectations, many organizations make mistakes. Instead of getting positive reviews, they are criticized by customers. It’s all due to myths that several businesses … Myths of Customer Engagement and how to go beyond their expectations

Also known as UGC, user generated content can be defined as a type of media content created by general public, fans or unpaid contributors. Professionals are exempted here. UGC can be text, image, blog, video or anything that promotes a brand without its involvement in endorsement. The method of promoting a brand or service has … User Generated Content – Risks and Rewards