The greatest advice to business owners in Nigeria, despite your specific services or products, is to go online. Reach the entire Nigeria and the global market. No matter how many loyal customers you have, who value tradition and the “old ways”. With the rapid growth in smartphone users in Nigeria, your customers and their buying habits will also change. And with this rapid growth and competition in Nigeria, you cannot afford to be left behind.
Earlier Yellow Pages was the primary source to find any product or service in Nigeria. But today users just surf through Google, Yahoo, or Facebook. If they don’t find you there, they won’t deal with you either. It’s time to leave the Ice Age and go online.
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