ENHANCE YOUR E TRADE CONVERSION RATE : POINTERS
Post demonetisation, with the renewed emphasis on going cashless via the digital avenue, shoppers are taking to e market with greater enthusiasm. E commerce websites are multiplying. And cut throat competition implies intensive promos and offers, discounts, add-ons. So how to cash in on this and improve the conversion rate? A few pointers :
Home page-the key :
The home page must be informative, current, highlighting all offers, discounts, promos, seasonal products, visually appealing and user friendly .
Call for action :
Build up a sense of urgency, an immediate need to buy. Time bound offers, limited period offers, exclusive but limited stock are ways to boost sales.
Make shopping a memorable experience :
Use personalized mail campaigns to engage the customer. Use data analysis to make search options within the site simpler as per visitors preferences.
Steps to buying :
Road to completing the purchase should be simple. A long drawn process in stages will make the prospective customer rethink. Availability, shipping options including preferred delivery time and place, details of seller – all make the decision to buy simpler. So place them together.
Return Policy :
Simple and quick. A return policy which is customer oriented and simple will translate into customer retention. A satisfied customer will return. And make referrals.
Feed back and Reviews :
A visitor would be more convinced to buy when positive reviews of both product and seller are on display. Consider options for live chat with customer support for queries.
Mobile Effect :
With mobile usage growing exponentially, mobile e commerce is now the chosen platform. Price comparison, research on product, deals and options are all done on phone. Optimize for the mobile and the related social media marketing. Miss out, you lose out.
Creative offers complete solutions for all e-trade needs. So act now.