SEO And SMO – How both are Different, still Related

Online marketingDigital marketing is one of the most effective techniques to promote a business to people in various worldwide regions in quick time. Effectively used online marketing strategies can help even a small company work better than big brands online. Two of the most effective methods of online marketing are: Search Engine Optimization (SEO) and Social Media Optimization (SMO).

How SEO And SMO Are Different?

  • The major objective of SEO is to improve a website’s position on search engine, while SMO uses social media platforms to take online audience to the website. SEO vs SMO

  • SEO can be defined as a set of strategies where main focus is on improving the website’s search engine rankings and bring traffic to it. On the other side, SMO uses social media platforms, like Facebook and Twitter, and forums to grab attention of online users and take them towards the company’s website.

  • SEO targets keywords to reach the potential audience, while SMO make people aware of a product.

How SEO And SMO Are Related To Each Other?

SEOAlthough SEO and SMO have different methods to lure online users, they somehow are connected to each other as their main objective is to bring people to the company website. The two online marketing methods use different strategies to increase traffic on a website. For search engines like Google, SEO and SMO are both important. SMO helps the search engine in knowing that the company website is providing useful information to users. Even the ultimate goal of SMO is not to drive users to the company’s social media pages, but to bring them to the website where detailed information about the company and its services are available. SMO covers the areas over the Internet left by SEO, while the SEO marketing technique covers Internet areas that are far from SMO’s reach.


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10 SEO Factors that Affects your Search Ranking

Search engine optimization services in Mumbai

  1. Unnatural inbound links going to your page – If you’re purchasing links or taking part in large-scale link schemes, you might be penalized with lower search results. Google even acquainted the Penguin algorithm to verify the pages at the top of search results are there because they have earned links from other dependable sources.
  2. Pages with copied content – Copied content is while you put up the same data on a couple of web pages. Sometimes, it’s an error that happens at some stage redesign when content is being migrated to a new domain. Other times, it’s a deliberate scheme to gain rankings for content you haven’t created yourself. No matter the case, it means searchers might run into the same answers in a results page when they click different links – making for a poor user experience.
  3. Thin content – Content is considered thin if it gives surface-level information that users can find on couple of sites throughout the web. It’s punishable because it doesn’t offer any unique price to readers. Alternatively, websites are rewarded with higher search rankings when they publish exclusive content users can’t find anywhere else on the web.
  4. Over-optimized anchor text – Websites that make internal links to support their own keyword techniques might also see lower rankings. Anchor text refers to the linked copy someone clicks to see a new page.
  5. Not being mobile friendly – There is now additional search traffic coming from mobile gadgets than desktops, and in case your content is not optimized for mobile gadgets, your rankings are going to suffer. In advance this year, Google launched a mobile algorithm to reward sites optimized for Smartphone and tablets. Pages that are not optimized for mobile viewing might not display up at the top of mobile results because they are hard for searchers to navigate and use.
  6. Keyword stuffing in documents – Some keyword use is rewarded, but too many keyword mentions correlate with lower rankings. Content sounds spammy when it consists of multiple keyword mentions in close proximity. The old rule of thumb was to limit keyword use to one for every 100 words. Now, its great exercise to use keywords only when they’re simplest and focus by and large on supplying context.
  7. Page links to spam – Content that hyperlinks to spammy pages also tend to rank lower than it would in search. This probably b a guilty-by-association scenario where Google penalizes sites for creating links to sites that don’t provide good answers to searchers.
  8. Site has lower user satisfaction metrics – Pages with lower user satisfaction metrics tend to rank lower in search results. For instance, a excessive bounce rate is a poor sign of user pleasure because it means people who click through to the website directly leave because it doesn’t have the information they want or it’s unattractive or looks untrustworthy.
  9. Slow page speed – A long load time is correlated with lower search rankings. The more time it takes for content to load, the less likely people are to stick around to read it. Google doesn’t want to force customers to wait for the information they are searching for, thus prioritizing pages that load fast.
  10. Relative low engagement metrics – Relative low engagement metrics mean you get less engagement than different websites at the identical consequences page. Low engagement metrics are a sign that visitors don’t find your content material valuable. If people only stay on the page for a few seconds before leaving but remain on another website for much longer, it’s a sign that searchers would possibly locate different content greater useful.

Even though this data shows correlating factors – no longer causational relationships – it shows spammy practices are hurting websites search rankings. Companies would not be rewarded with better search positions when they employ search engine optimization practices supposed to sport engines like Google. They need to optimize their websites for positive user experiences.

Creative is an age old Digital marketing agency in Mumbai, india, serving Search engine optimization – SEO services since 10+ years and have served more 100+ customers with SEO services. Contact us today for free SEO Analysis of your website.

 

Crucial ranking signal in SEO – Mobile Friendly Responsive Web Design –

Responsive Website Designing services Mumbai

Yes its True! Responsive Web Design Improves SEO. What is Responsive Mobile Friendly Web Design?

A mobile friendly responsive web design will optimize your website to be more appropriate for smaller screens, simpler navigation and faster load times. With a better technology, better apperance of your content, graphics using HTML5, CSS and javascript. A good and flexible web design solution.

Mobile friendly responsive web design services Mumbai, india

If you own a Google webmaster tool, and if your website is not mobile friendly, you may see notifications from Google, constantly reporting as “mobile fixability issues”. Yes of course Google loves responsive mobile friendly web design. Google has suggested responsive design when optimizing a website for smartphones, which is become an important ranking factor for SEO’s and Web Design companies to follow this design approach.

Creative provides quick, easy, user friendly Mobile friendly responsive web design services at reasonable price. Upgrade your website today for better SEO rankings in Google. Contact us at sales@creativewebmall.com today.

What is Mobile Search engine Optimization?

With increase in usage of mobile devices and tablets, many people browse websites through mobile, tablets. But many websites still aren’t designed to account for different screen sizes and load times. With Mobile search engine optimization, we optimize your website design, site structure, page speed, and more so that your website doesnot inadvertently turn off  mobile visitors away to reach your businesses.

Mobile SEO Best Practices

There are few things to take into account along with regular SEO factors, while optimizing for mobile search engines.

Page speed

One of the important factor is page speed, as small devices like mobile and tablets have low processors compared to desktops and internet connectivity issues. You need to optimize images, minify code, leverage browser caching, and reduce redirects.

Use of CSS and Javascripts

Smartphone GoogleBot loves websites using latest CSS and JSS coding. Its gives effective styling, with speed, and less errors while crawling.

Mobile friendly web design

Your website should fulfill the mobile fixability issues.

Avoid Flash

The plugin is not available any more on mobile phones. use HTML5 and CSS instead for designing effects.

Avoid Popups

Avoid popups on your website to reduce high bounce rates.

Optimize titles and meta descriptions

Use Schema.org structured data, to mention title, descriptions of web pages. be conscise and specific while writing meta tags. Avoid long titles.

Optimize for local search

As you all know mobile search engines show local results first using IP addresses. So optimize you website with locations to rank on top.

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This festive season all the way from, Paryushan, Ganpati celebration to Navaratri to Diwali enjoy Creative special offers. Make your website responsive, mobile friendly, attractive, List on top of the competitors in Google, create your own brand, manage more sales, more reviews, positive feedbacks from customers, enhance your inner skills, develop your own entity with Creative web design, development, and promotion services. A website creates your first impression. High quality responsive web design with latest Html coding helps your business stand out from the competition, and will more than pay for itself in increased sales. Creative Web Solutions provides turn key web development services.

 

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Why Local SEO is vital for enterprises and corporations

Local Search engine optimization – SEO services Mumbai

Importance of Local SEO cannot be underestimated in ever changing times. Your business may miss the traffic that should be yours, if you just target the national campaign, without even running a Local SEO campaign. When Google Pigeon is becoming more and more unfavorable to enterprises, you should not ignore local search engine optimization.

Local SEO Mumbai, india

Trends say

  • 70% of mobile searchers will find the information they need WITHOUT even needing to visit a website. Their phone nos, pictures, address will be seen directly on search engines as well as from local citation websites.
  • People trust local search results more than any others search listings.
  • 59% percent of users use Google for searching local business results. [Source: Digital Sherpa]
  • Users who search from Andriod Smartphone are automatically logged into their Google account, these users will always be fed with local search results.

Few reasons why you need Local SEO campaign:

Personalized SERPs

Google search results are based of various factors, one of which is location. Location has turned out to be an important factor now a days after Google has given perference to personalized search results.

For eg: If I am located in Powai, and if I search for “restaurants” (a very generic term) on my mobile, I get mobile local results with local restaurants based on my location, even if I dont type in location Powai. Google gives search results by checking searcherers IP, I be logged in google account or not.

So if your website is optimized on national level,it’ll increasingly be missed off the SERPs in favor of companies that do optimize locally.

Snack Pack’ Local Result Listings

Google has cut down the number of displayed organic results from 10 to 6, meaning that first 2 are google adwords results, remaining 3-5 are local search results, followed by organic lisitngs. Local “Snack Pack” listing has made the struggle for visibility more limited. Google has cut down the number of displayed results from seven to three, meaning there’s much more competition to be visible above the fold.

Hence its becomes vital for local search engine optimization (SEO) done for your website, adding as much information you can like pictures, phone numbers, recent reviews, and opening times.

Mobile Search

Above trends already state this. Though we may explain in brief. With increase in number of smartphone users, mobile is now become a huge part of Local SEO. With such a high amount of mobile searches, your websites should be mobile ready to meet he mobile search result requirements.

Reviews

Reviews shown in local search results are as important marketing tool as any other. People read reviews and build a sense of reliability to any website. Right reviews help you stand out of the crowd.

Social Media

Social media websites, mainly Google Plus, needs a Google business page, with local address and phone numbers, needs to be verified. Much like an SEO campaign, to get success on web, you need to cover these areas as well.

We ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.With our approach your website will correctly target your audience which will significantly increase your profitability. Request for Local SEO – search engine optimization prices today.

Setting Realistic SEO Expectations

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Those who’ve been in the SEO business for a number of years know how much more competitive it is these days compared to a few years ago. The number of web pages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of website owners and webmasters know just enough SEO to be dangerous. In the golden age of Search engine optimization (SEO), the vast majority of websites hadn’t given a thought to the search engines, and when they did, it was only to place some keywords in their Meta tags. (Which, incidentally, didn’t help then either?) Those were the days when anyone who knew even the slightest bit about SEO could easily rank highly in all the major search engines, with very little effort. Even competitive areas were doable with just a little more work than their non-competitive counterparts.

The Competition Is Fierce

These days, it’s almost the exact opposite. Even keyword phrases that nobody’s searching for can sometimes be hard to obtain high rankings with unless you really and truly know what you’re doing. And even then, those rankings may be here one day and gone the next. The problem is puffed up for new businesses and new websites. If your website isn’t at least a few years old, your SEO efforts will be less likely to provide the results you want. This is one reason why your website optimization should always be seen as a long-term proposition.

It’s About Targeted Traffic, Not Rankings

As we move forward in this industry, webmasters, site owners, and SEOs need to move their focus from asking how they can get this keyword to this position in this engine to how they can get more targeted traffic and convert it into customers. Unfortunately, a large portion of those looking into SEO services are still seeing the small picture. For instance, on the contact form on our High Rankings site, I ask people to tell me a little bit about their “business goals.” A good number who fill it out want something like “top-5 rankings in Google and Yahoo for this keyword.” Huh? That’s not a business goal! A business goal is more like “Bring more people to my website who are searching online for the types of products we sell”

Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs.

Does this mean that SEO is dead?

Absolutely not! But SEO that focuses on rankings for the most highly sought-after keywords in any given space is most surely dying. This doesn’t mean that you have to reconcile for keywords that receive few searches. It just means that you have to broaden your horizons and see the big picture.

Content for Content’s Sake

Most people don’t write their best content when trying to optimize AND create content at the same time. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some
mild optimization. This is much easier than trying to optimize while creating your content at the same time.

There are EXCELLENT reasons to write higher quality content that will read well to your visitors. Best advice is to create content that is useful, reads well and that serves some legitimate purpose. Don’t stuff keywords in comment tags. Use comment tags in the manner in which the tag was designed to be used — to place comments about
the page itself. Don’t put keywords in comment tags at all.
Who is your “target audience”? When you write your Web site content, who are you focusing it on?

Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers! When you write content, write valuable content focused on your customers.

Don’t ever create a page just for the search engines.
The search engines are not (and probably won’t ever be) your customers. Keep your true customers in mind, and give THEM true value throughout your site and in your content.

Determine Your True Goals

So please…if your pet phrase isn’t ranking highly enough, don’t call me and don’t email me. In fact, don’t call or email *any* SEO company. Instead of calling, you need to reassess your goals. No SEO company in the world will be able to help you unless you are ready to forget about what you think you want, and learn more about what you really need. Read that last sentence again until you really understand it. Forget about what you think you want, and learn more about what you really need.

Beware of SEO Companies Who Will Tell You What You Want to Hear

And remember, there are plenty of SEO companies that will say they can do whatever you want them to do. You want to be #1 for “spring”? Sure, no problem. They will happily take your money, do some work, and promptly get no results. Don’t blame them though – they were just telling you what you wanted to hear.

SEO Services India – Offered by Creative Web Promotion, We provide seo services in India. Our search engine optimization services including On page optimization, keyword analysis, Working on HTML source code, Optimization of images and hyperlinks, Optimization of Titles and Meta Tags, Local Search Engine Optimization and submission, off page optimization like directory submissions, articles, press release, forum, blog postings, commenting, social bookmarking and more.

SEO is also the art of using Meta tags, organic positioning of keywords in the body text, analyzing keyword density using popular SEO tools and techniques. However, top search engine rankings can only be achieved by SEO experts who, like doctors, use experience, natural instincts and common sense to devise the most appropriate Search Engine Optimization strategy. Creative Web Promotion stands for Online Marketing. Customized solutions for executing SEO, PPC, Email Marketing & Affiliate Marketing. Use our Expertise and Experience Today..

SEO Company SEO Services India from a professional SEO India. Affordable Search engine optimization(SEO) Service from an Online Internet marketing company. outsource SEO services to India SEO company UK USA.

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.