Every Internet user prefers a website with fast load time and engaging features. Google has also started taking actions against websites, considering their URLs. For example, it checks if the website is using HTTP or HTTPS protocol. There’s a message ‘Not Secure’ on every website with unencrypted pages. In the URL bar, a lock symbol is showed for such websites. This could affect the website’s performance and results in decreasing online traffic. These things are important to consider as people these days only choose a secure website. So is it the right time to think of HTTPS?
HTTPS has already been announced as a ranking signal. Here’s how it helps a website:
Secure connection: It provides secure connection to a website which ensures online visitors that the information they are sharing with the service provider is secure.
Authentication: When users are sharing their data or any kind of important information with the company, they don’t feel like they are being cheated. These things affect an e-commerce website, and help it gain new customers.
SEO – Friendly: Websites using HTTPS are easy to handle and promote over the Internet. SEO experts can use various kinds of SEO tools and techniques to get good results for a website. HTTPS can contribute in doing that.
Website owners can convert their websites to HTTPS to avail all its benefits. This can be done with the help of experts. Creative Web Mall can help you get a website using HTTPS. Apart from that, the company provides effective digital marketing services to help promote your business online. The experienced digital marketers help get new online customers and generate more traffic online, which further improve a websites rankings online.
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Every kind of business needs to adopt various kinds of marketing techniques to find new customers and make existing ones to stay with the company. A product or services should be advertised in a manner that they could reach more and more audience and turn it into potential customers. In addition, it is necessary for a business to stay updated with new marketing tools and apply them to get beneficial results.
In last few years, the way of product marketing has changed a lot. With the increase in people using the Internet, marketing service providers have started using various digital marketing tools. How traditional marketing is different from today’s marketing, or digital marketing.
Difference 1: Communication
Traditional marketing follows one direction communication approach where one individual tells about a product to many persons. On the other side, digital marketing is based on multi-directional communication where company and its customers communicate with each other.
Difference 2: Planning
Traditional marketing approaches have been designed considering their long-term usage, while digital marketing approaches change frequently after taking feedback from clients.
Difference 3: Availability And Scope
Traditional marketing is available for public only during working hours, while digital marketing is there every time. In addition, traditional marketing used only selected courses which stop a company from reaching worldwide potential customers. On the other hand, digital marketing uses a wide range of Internet sources to people sitting various regions of the globe.
Digital marketing is more beneficial, time-saving and cost-effective marketing approach, but it is needed to be used in the best way by getting these services from an experienced digital marketing service providing company. Creative Internet Marketing Agency India uses the most advanced digital marketing tools and approaches to reach more and more people online and turn them into regular customers for the company.
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