User Generated Content – Risks and Rewards

Also known as UGC, user generated content can be defined as a type of media content created by general public, fans or unpaid contributors. Professionals are exempted here. UGC can be text, image, blog, video or anything that promotes a brand without its involvement in endorsement. The method of promoting a brand or service has been in power for many years. In today’s technology-driven world, it is becoming more powerful.

User Generated Content

Today when lots of people use various ad-blocking tools to get rid of unwanted ads over the Internet, UGC is an effective way to promote a brand. But this technique also has its downside.

Rewards of User Generated Content

  • The most obvious benefit of UGC is that it creates a wave of discussion among Online as well as Off-line public. Many reports suggest that most people word-of-mouth, rather than ads. When general public talks about a brand, others also trust the brand’s services.

  • Advertising through UGC helps increase click-through rates.

  • By applying UGC on a brand’s website, traffic can be increased on it. This increases the chances of turning them into potential customers.

  • The time spent by people on the brand’s site can also be increased through UGC.

  • UGC is easy to apply as people write media content for a brand. A company can spend time on other tactics.

Risks Associated With User Generated Content

  • Endorsement via renowned celebrities can affect trust of general public.

  • There are chances of false advertising.

  • UGC cannot be moderated to make necessary changes.

Creative Web Mall For User Generated Content

Creative Web Mall can help you apply UGC in the right way. The services of Creative Web Mall ensure that benefits of UGC could be reaped, and risks associated with the technique could be eliminated.