Marketing of business is quite fierce in the present era when there are so many competitors around you. Gone are the days of doing traditional form of marketing that include placing your company’s ads in magazine, newspaper or on billboards. Such form of marketing is quite hard analyze and evaluate as per customer’s response. Now, is the age of Internet marketing or what we call as digital marketing. Through one can do marketing of his/her business on world wide web and on various social media channels.
Main Components of Digital Marketing
A structured plan is necessary to perform marketing of your product or a service in a digital manner. In this relation, professional marketing players mainly adopt several crucial components of internet marketing that are as follows:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Link Building
Search Engine Optimization is a digital technique of getting more traffic towards your website by placing it at the top of search engine. Using necessary keyword strategy is the main weapon of getting more traffic towards your site. Professional marketing company who performs SEO for business help them to achieve the following:
- Analysing the competitors
- Identify the key phrases
- Increase the reach of website title and pages
- Optimizing the rate of company’s content
Pay Per Click is a fastest way of buying visitors to your site. Under this technique advertiser’s aka company place their ads on search engines and pay the same whenever the ad is clicked to get more traffic in an efficient manner.
Social Media Marketing
Looking at the current buzz of social media websites like Facebook, Twitter, etc, marketing is done by posting engaging content on such platforms to engage more and more people.
Sending period mails related to company’s products, related to any sale offer can increase the reach of business.
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