Best Marketing Strategies for Small Businesses

The most common question entrepreneurs ask these days is “how can I improve my marketing with no or little money?’

That’s literally a million-dollar question!

But wait, even if there are numerous ideas to do so ; which will be appropriate for your company?

Will it work? Will it meet your budget constraint?

Remember it only takes only ONE good idea, well implemented, to launch you to greater heights.

Whether you have just started a small consulting business, or you run a local shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank.

Social media is about connecting with the people in your niche:  customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you.

Marketing Strategy

Here are some of the best strategies, digital and off-line, to market your business while ultimately saving you money! I’m betting you’ll find at least one in the batches below.

#1: Setting up a GAME PLAN within budget

The first step to marketing is obviously to define your final output and strategizing your budget. When a big, bad corporation goes through restructuring, the first question consultants ask is, “What do you want?”
This is when you firstly and fore mostly need to decide what are important for your business; extension or maximization of local exposure?
Are you looking for brand awareness or conversions?

Tips to try :
Start prioritizing your goals.
What are your most immediate needs and most importantly whats your long-term objective?

#2: Pay to earn back returns

For Online marketing one has to spend money to earn money —if you want to make a positive impact, you are going to spend some of your budget on paid search ads, display ads, social ads, etc.
Your head is likely to spin with questions like; how to get started? , how much it costs ?, how to know if Facebook Ads or Ad Words even work ?,whether you tackle this yourself or hire someone else to help?, it can be so worth it!
Why do I need to pay for Facebook Ads,? Maybe because Unpaid views on Facebook posts may be as low as 1% due to some Facebook trickery .

Tips to try :
If you’re using any medium, check if it’s working.
Use a cost calculator to see what you could get out of a small Facebook ads budget.

#3: Capitalize on Google’s Local Offerings

Google being the most widely used search engine has a surplus of offerings that can help your small business.
By creating a Google My Business account, you can take control of the information about your business, such as hours of operation, address, phone number and website. Now, with the new local search ads, your business can appear on the Google Maps App or website.

Tips to try :
Get a Google My Business account.
Google your business daily—check out the what information is already there, see what you can do to improve it.

#4: Choose One Social Channel, instead of all at a time

How much ever it be useful, social media is hard and irritating too.
Especially when you are try to juggle between Facebook and Linked In and Instagram and Pinterest and Google+ and Twitter…all at a time.
It’s hard to tell if it even works at all!
Having a presence across many channels is definitely great, but it is more effective to choose one channel that your customers are mostly present on or active on.
For example, if your customers are constantly tagging your location or handle in Instagram posts but rarely re-tweeting you on Twitter, invest more time in Instagram (which is conveniently easy to share on Facebook as well).

Tips to try :
Where are you seeing the engagement? On which social media platform? For this you need to analyze your current social media presence.
Sign up for some social tools! Hootsuite and Buffer will link up to your social accounts, allowing you to schedule posts for the future.

#5: Frequent Blogging

Blogging is not only, it can be hugely useful for exposure, branding and of course engaging.
Use effective blogging on your company blog where you should demonstrate to potential customers and fans that you’re an expert in your field . explain how you are dependent upon for guidance and advice.
You can also utilize this platform to brag!This could be anything from award announcements, project completions, hitting big milestones or preaching about your business.

Tips to try :
Quality over quantity but consistency is important. Advance to blog, a new blog post at least once per week.
Make sure you’re optimizing for SEO so people can find your blog content.

#6: Email Marketing

Email marketing is a perfect and well effective opportunity to establish loyalty, when you’re a small business.
If your customers and prospects are handing over email addresses, it opens the door to send out sale or event notifications. Remember it involves NO investments.
You can also think about sending a weekly or bi-weekly newsletter. People are more likely to be loyal and engage with a business that shows its humanity.

Tips to try :
If you’re looking to save money here,then sign up for Mail Chimp. They have a free email marketing service with great features, including predesigned templates.
Lots of people check their email on their phones, so make sure your emails are mobile-friendly, using CSS or smaller pixel width (smaller than 600px).

#7: Do Keyword Research for SEO

It is very important to have an idea what SEO is. Search engine optimization is a series of tactics used by marketers to obtain higher placements on the search results pages of Google, Bing, Yahoo or other search engines in order to increase visits to their website.
The good news is It’s free! The bad news is It’s tricky.

Tips to try :
Start by identifying a list of keywords that will bring relevant visitors to your site. Utilize keyword tools to help:  Word Stream’s Free Keyword Tool, Google’s Keyword Planner, or KWFinder
Think of the problems you’re trying to solve for you customers. Search Quora, Reddit, or Yahoo Answers to see what words are being used to talk about it.
Incorporate those words in your content which are being used by your customers, to make it more discoverable.
Get all eyes on you with effective SEO

#8: Share Your Knowledge

Knowledge shares can be anything from YouTube tutorials to webinars, to speaking at local conferences. You could re-purpose your presentations and put them on your blog!

Tips to try now :
Choose a hot topic in your industry to address.
Timely Follow ups with both attendees and non-attendees.

#9: Leverage Existing Customers

Most companies do a poor job of leveraging existing customers to create new ones. If your company does events, give people a discount or free gift to bring a friend.
Be active on Linked In! This is a great way to find others in your industry, join chat groups and forums for advice or event invites.
# Basically bonding?

Tips to try :
Find a local Habitat for Humanity project.
Check your calendar—is your business seasonal? When is an opportune time to have an event?

#10: Listen. Tweet. Listen. Listen Again.

Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.
Get a Twitter account in your business name. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Also offer discount coupon codes to twitter members. This has worked very well for me.
Look for feedback, because the best companies are constantly improving. After completing a service, ask your customer to comment on their experience. The feedback is great in two part; it can inform on your business’ best practices and highlight the areas that need improvement.

Tips to try :
Choose an area where you need feedback.
Look into the survey tools.

#11: Apply for Awards

Its best when you are presented with a trophy, or a medal, or even just a badge, that you can then place in a prominent place to assert that your business savvy is. Award shows are also another great place to network! You would be surprised at the sheer amount of awards available

Tips to try :
Curate a list of the type of awards you could apply for, i.e. Best Design Team, Best Blog Post, etc.
Check these awards out!

#12: Maintain Relationships With Clients

The difference between a successful company and a mediocre one often boils down to an owner’s commitment in building and sustaining relationships with clients and prospects.
While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? Are you a thought leader? Be visible!

Tips to try :
Extend your relationships with clients through online forums – website, blogs, and social networks.

#13: Get Out of The Store: Be Different

Stand out from the crowd. Be a unicorn in a herd of donkeys. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.

Tips to try :
Take the time to create a striking “About Us” page that showcases your unique mission statement and staff.

Factors affecting Spending Habits during Valentine

4 top digital marketing strategy for increasing sales in valentines day.


digital marketing strategy
digital marketing strategy


According to findings, spending during Valentine’s is recorded to be higher in rural areas (22%) than urban areas (20%) in 2016. This may be owing to convenient online services of home delivery, attractive discounts, and so on.

It is seen that millennial tend to spend more on Valentine’s Day than the older couples. The young blood and thrill of a new relationship may be the driving factor for millennial couples to splurge more on their partners as the figures fall down when it comes to engaged or married couples.


Factor that induces spending is effective marketing strategies. Creating a sense of urgency amongst people and luring them through heavy discounts on best-selling products helps augment sales.

Digital Marketing: Content Marketing Trends To Watch Out For Next Year

ContentDigital marketing, especially the content marketing, has already entered its golden period which is expected to grow more in the near future. According to experts, 2018 is going to be a great year for content marketers. Original and unique content will benefit organizations of all kinds. What changes to expect in content marketing next year? Here are they:

Content Isn’t Just About Blogging

Earlier, writing blogs being a part of content marketing was considered a huge thing to grab attention of online readers. It was accepted by both customers and Google. In 2018, there will be more than just blogging when it is about online marketing through content. But even the next year, focus of content marketing will be quality.


More Tricks To Consume Content

Google Home and the Amazon Echo are going to be new terms for content marketers to come with a new online marketing method. Next year, there will be the entry of voice-activated apps that will allow customers to know about the company’s content even when they don’t have screen to read it.

Content For Micro-moment

Micro-moment is a special type of consumer behavior termed by Google in 2015. Here, companies or digital marketing service provider they have hired are needed to create content for every stage of the sales funnel.

These are some of the upcoming trends in content marketing which are supposed to turn the market of digital marketing. Organizations that will adopt these changes and design their marketing strategies according to that will get desired results. To stay updated with these changes and apply them in real, services of experienced digital marketers like Creative Digital Marketing Agency India should be taken. The company has experienced experts who use latest marketing tricks to stay ahead of competitors.

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What Is The Difference Between Digital Marketing and Social Media Marketing


In today’s technology-friendly world, it is necessary for marketers to keep a close eye on all marketing methods and use the most beneficial ones to help promote a company brand. Digital marketing is the modern way of promoting a product and reach people all across the globe.

When it is about marketing over the Internet, there are two widely used terms: Digital Marketing and Social Media Marketing. What are they are how are they different?

Digital Marketing: It’s an umbrella term that covers all kinds of online marketing techniques and methods, which include web marketing, social media marketing, search engine optimization, blogging, web marketing, email marketing, online banner and others.

Social Media Marketing: It’s a part of digital marketing which is in trend these days. Here, a company’s products or services are promoted over various social media platforms, such as Facebook, Twitter, Linkedin, Instagram and others.

Difference Between Digital Marketing and Social Media Marketing

  • Digital marketing covers all kinds of online marketing trends, while social media marketing is a part of digital marketing and covers marketing only related to social media websites.

  • Digital marketing includes a long list of Internet campaigns which may use social media websites, Pay-per-click, online PR, mobile marketing and various other marketing techniques to bring traffic on a brand’s website. In addition, digital marketers make efforts to ensure brand engagement, email list building and various other kinds of results. On the other side, posts on social media try to transfer social media users to website of the brand. SMM

  • Only experienced and skilled digital marketing agencies can handle digital marketing of a brand.

To get the best of digital marketing as well as social media marketing, it is necessary to use the right and advanced marketing strategies. Creative SEO Agency Mumbai has experienced digital marketing experts and right tools to get desired results.

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Why Digital Marketing Is the In Thing

Digital MarketingAny product, service or goods need a market where the item can be sold. A person willing to buy some bananas will go to fruit market but if the person won’t get bananas in a branding clothing store. Digital marketing helps us market our product or service in the right domain to be able to meet the potential clients and customers by using correct means of digital marketing technique.

In Today’s world where we have facilities like home delivery, digital payment etc digital market and digital marketing techniques provide a better result as compared to offline marketing and processes methods.

Why is digital marketing so important for any organization?

Digital marketing is very important because it’s easy to build a Digital market place like Flipkart or Amazon but marketing the product in digital media is equally challenging. There are millions of online users & they have thousands of options to choose from, so how can you ensure the user buys your product or service instead of your competitor’s? Here digital marketing plays the crucial role. It lets you reach the right audience and extend the services and offers at the right time. Instead of the unidirectional old school advertising methods, digital marketing works bidirectional based on the search history of the user, and showing only relevant ads to users depending on what they are already searching for on the internet.

Selecting Right Kind Of Marketing Strategies


Digital media has numerous possibilities as it is a global network of millions of people. Selecting the right marketing strategy is very important for any product or service to yield result in digital marketing. From search engine ads to social media ads and social selling, video streaming, remarketing tools and app development, there is a plethora of options to choose from.

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Digital Marketing: Strategies To Create Snowball Effect

Digital marketing is the most effective way to promote a brand or product in the modern business world. The Internet, especially social media and applications, plays a key role when it is about promoting a product digitally. But what’s Snowball Effect and how digital marketing strategies can be used to make it?

Snowball EffectSnowball Effect

Like a snowball coming down the slope of a hill which gets bigger and powerful, a flexible digital marketing strategy is capable of creating powerful cascading of speed. This can be helpful in promoting a brand and making it popular.

How to create Snowball Effect or Cascading Effect?

A marketing strategy must be created in a way that it could grab attention of more and more potential customers over social media. For that, the marketing strategy must be unique, yet appealing and powerful. Here’s what can be done:

Simple Marketing Strategies: Sometimes, keeping things simple works better than making complex strategies. There should be creative and simple ways to gain attention of potential customers. For example, there should be something to ponder upon. Here, one thing that should be kept in mind is: unique content. Competiton

Understand Competition: It is not just about competing with one or two companies. Today’s digital world allows companies from various regions to promote their products all across the world. So, it is necessary for a company to create marketing strategies keeping global competition in mind. The marketing approach should be showing fair and impressive side of a product.

Need of Digital Marketing Agency: It is necessary for a company to Digital Marketinghire a specialized digital marketing agency to use an effective marketing approach to show products to people all across the world and turn them into customers. Such an agency uses creative and effective approach to fulfill marketing needs of an organization.

How To Create An Effective Digital Marketing Strategy in 2017

In the modern business world where every successful organization tries to make the most of digital marketing to get fruitful results, a good marketing strategy isn’t enough to stay ahead in the competition. As businesses and consumers are almost always online, it is necessary for a company to make an effective, in fact the best digital marketing strategy to get beneficial results.

Marketing Strategy

What’s Digital Strategy?

Digital marketing strategy includes actions taken by a company in the right way to achieve its goals. In other words, it can be defined as a strategy that consists of plans to achieve targets. Here’s an effective way to create an effective digital marketing plan:

  • Before start planning a strategy, it is necessary to figure out the audience to target. This could be done by thorough research and collecting data through interviews.

  • Technology and tools like Google Analytics can be utilized to identify type of customers, their age and locations. Through this, it could be figured out from where most of the online traffic is coming from.

  • Goals must be decided that will be achieved online on different platforms. Here, challenges that the company can face and priorities should also be recognized.

  • After that, tools which are going to be used to meet during online marketing should be identified.

  • Existing marketing strategies of the company should be considered and figured out how they could be used.

  • Make the right usage of media, like owned media, paid media and earned media.

Why Hire Digital Marketing Agency?Marketing Strategy

Digital marketing isn’t an easy method to use and get success easily. It needs lots of research and use of available tools in the right way. Only a fully dedicated digital marketing agency can understand these needs and provide the beneficial results.