What is an Instagram Nametag?
An Instagram Nametag is essentially like a QR code – it’s an image which other users can scan (from within the Instagram App) and instantly follow that person or profile.
Ways to use the Nametag tool to Gain More Followers –
Networking events and parties are situations with great opportunities to use your Instagram Nametag. Instead of struggling to hear a user-name to follow your new friend, you can scan each other’s Nametags, as these places can be loud, and conversations are usually short.
2. At Conferences/Corporate Events
Conferences & corporate events are ideal for establishing connections within your industry, with peers and prospective customers. Make it effortless for them to take the interaction past your booth by creating signage with your Nametag that they can scan.
3. In Print
You can use your Instagram Nametag as part of the visual to gain followers by creating flyers or by creating an ad
4. In Emails
Just think about the number of emails one sends each day. Email signatures are a great place to highlight any upcoming initiatives – so why not try your Instagram Nametag? One can also send a dedicated social media email with your Nametag to your list to get them to follow you online.
5. Physical Locations
Signage in physical locations is a simple reminder for your visitors to continue to follow you online. Try creating signage with your Instagram Nametag to gain more followers.
Instead of just saying ‘we’re on Facebook’ or including the Instagram logo somewhere in your store, try using the Nametag instead – a quick and easy way to connect to your Instagram presence.
Pinterest is not a social network was the statement made by Ben Silbermann the CEO of Pinterest, back in 2016.
The Platform has rolled out tools at a regular interval to further align up with its mission to become a product discovery and E-Commerce engine, a shift that has helped Pinterest better defined the App’s unique fit in an ever-crowded app market.
Catering to this, Pinterest is rolling out three new updates, in line with on-platform shopping.
The first is an update to its Product Pins, which will now replace Buy-able Pins across the board.
Moreover, Pinterest is also introducing a new shopping recommendations section beneath Style and Home Pins, enabling users to flip through similar items across multiple brands.
And lastly, Pinterest is also adding a new shopping shortcut, which will allow users to shop right from the feed.
Google publicized recently that it would slowly close down Google+, a long-struggling social network platform. The decision was made due to a software bug that disclosed exclusive data of over 5 lac users to hundreds of third-party applications.
The platforms 90% of sessions last under five seconds due to which the company has acknowledged that its social network has extremely low usage.
Consumers are flooded with a number of social platforms to choose from, and it appears that Google+ didn’t provide enough unique value to attract a loyal user base. It’s inconclusive whether Google violated privacy laws requiring disclosure of a data breach, given the patchwork of regulations worldwide.
Lawmakers and regulatory agencies may send a memo to senior Google executives that advised against disclosure of the data breach and warned of public embarrassment for the company.
Now you can instantly add friends on Instagram by scanning their name tags.This feature enables you to scan in another users’ code via the Instagram camera, which brings up a preview of their profile and a quick follow link. Name tags are more or less similar to Snap codes on Snapchat, or Messenger Codes on Facebook Messenger – in fact, almost every platform now has some variation of scannable codes to quickly connect.
Let’s understand why are social platforms so excited to keep pushing QR code options, despite their apparent low usage?
With QR code-enabled transactions totaling more than $1.65 trillion in China and Japan in 2016 could be one of the probable reasons social platforms see it as a significant opportunity with over a billion plus users.
In Japan, the App saw a 43% increase in usage last year. With such results, the name tag codes makes more sense, as it is easier for users everywhere to connect. They’re now available globally on both iOS and Android devices and could be an interesting consideration for brand campaigns
Pinterest is on its way to boost content discovery with a new ‘more ideas’ tab which will focus on Pins alike to the content that were previously saved on the platform.
With the Search Capacity across 175 billion pins and an extensive base of 250 million users, its recommendation function could prove to be highly imperative.
The options are comparatively minor but will uplift the content discovery. It may help marketers to stay on top of rising Pin trends when users do go searching for related content.
Try out a new way to discover more ideas for your boards by updating your App to the latest version
The most common question entrepreneurs ask these days is “how can I improve my marketing with no or little money?’
That’s literally a million-dollar question!
But wait, even if there are numerous ideas to do so ; which will be appropriate for your company?
Will it work? Will it meet your budget constraint?
Remember it only takes only ONE good idea, well implemented, to launch you to greater heights.
Whether you have just started a small consulting business, or you run a local shop, or opened a café, you are constantly looking for ways to attract business without breaking the bank.
Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you.
Here are some of the best strategies, digital and off-line, to market your business while ultimately saving you money! I’m betting you’ll find at least one in the batches below.
#1: Setting up a GAME PLAN within budget
The first step to marketing is obviously to define your final output and strategizing your budget. When a big, bad corporation goes through restructuring, the first question consultants ask is, “What do you want?”
This is when you firstly and fore mostly need to decide what are important for your business; extension or maximization of local exposure?
Are you looking for brand awareness or conversions?
Tips to try :
Start prioritizing your goals.
What are your most immediate needs and most importantly whats your long-term objective?
#2: Pay to earn back returns
For Online marketing one has to spend money to earn money —if you want to make a positive impact, you are going to spend some of your budget on paid search ads, display ads, social ads, etc.
Your head is likely to spin with questions like; how to get started? , how much it costs ?, how to know if Facebook Ads or Ad Words even work ?,whether you tackle this yourself or hire someone else to help?, it can be so worth it!
Why do I need to pay for Facebook Ads,? Maybe because Unpaid views on Facebook posts may be as low as 1% due to some Facebook trickery .
Tips to try :
If you’re using any medium, check if it’s working.
Use a cost calculator to see what you could get out of a small Facebook ads budget.
#3: Capitalize on Google’s Local Offerings
Google being the most widely used search engine has a surplus of offerings that can help your small business.
By creating a Google My Business account, you can take control of the information about your business, such as hours of operation, address, phone number and website. Now, with the new local search ads, your business can appear on the Google Maps App or website.
Tips to try :
Get a Google My Business account.
Google your business daily—check out the what information is already there, see what you can do to improve it.
#4: Choose One Social Channel, instead of all at a time
How much ever it be useful, social media is hard and irritating too.
Especially when you are try to juggle between Facebook and Linked In and Instagram and Pinterest and Google+ and Twitter…all at a time.
It’s hard to tell if it even works at all!
Having a presence across many channels is definitely great, but it is more effective to choose one channel that your customers are mostly present on or active on.
For example, if your customers are constantly tagging your location or handle in Instagram posts but rarely re-tweeting you on Twitter, invest more time in Instagram (which is conveniently easy to share on Facebook as well).
Tips to try :
Where are you seeing the engagement? On which social media platform? For this you need to analyze your current social media presence.
Sign up for some social tools! Hootsuite and Buffer will link up to your social accounts, allowing you to schedule posts for the future.
#5: Frequent Blogging
Blogging is not only, it can be hugely useful for exposure, branding and of course engaging.
Use effective blogging on your company blog where you should demonstrate to potential customers and fans that you’re an expert in your field . explain how you are dependent upon for guidance and advice.
You can also utilize this platform to brag!This could be anything from award announcements, project completions, hitting big milestones or preaching about your business.
Tips to try :
Quality over quantity but consistency is important. Advance to blog, a new blog post at least once per week.
Make sure you’re optimizing for SEO so people can find your blog content.
#6: Email Marketing
Email marketing is a perfect and well effective opportunity to establish loyalty, when you’re a small business.
If your customers and prospects are handing over email addresses, it opens the door to send out sale or event notifications. Remember it involves NO investments.
You can also think about sending a weekly or bi-weekly newsletter. People are more likely to be loyal and engage with a business that shows its humanity.
Tips to try :
If you’re looking to save money here,then sign up for Mail Chimp. They have a free email marketing service with great features, including predesigned templates.
Lots of people check their email on their phones, so make sure your emails are mobile-friendly, using CSS or smaller pixel width (smaller than 600px).
#7: Do Keyword Research for SEO
It is very important to have an idea what SEO is. Search engine optimization is a series of tactics used by marketers to obtain higher placements on the search results pages of Google, Bing, Yahoo or other search engines in order to increase visits to their website.
The good news is It’s free! The bad news is It’s tricky.
Tips to try :
Start by identifying a list of keywords that will bring relevant visitors to your site. Utilize keyword tools to help: Word Stream’s Free Keyword Tool, Google’s Keyword Planner, or KWFinder
Think of the problems you’re trying to solve for you customers. Search Quora, Reddit, or Yahoo Answers to see what words are being used to talk about it.
Incorporate those words in your content which are being used by your customers, to make it more discoverable.
Get all eyes on you with effective SEO
#8: Share Your Knowledge
Knowledge shares can be anything from YouTube tutorials to webinars, to speaking at local conferences. You could re-purpose your presentations and put them on your blog!
Tips to try now :
Choose a hot topic in your industry to address.
Timely Follow ups with both attendees and non-attendees.
#9: Leverage Existing Customers
Most companies do a poor job of leveraging existing customers to create new ones. If your company does events, give people a discount or free gift to bring a friend.
Be active on Linked In! This is a great way to find others in your industry, join chat groups and forums for advice or event invites.
# Basically bonding?
Tips to try :
Find a local Habitat for Humanity project.
Check your calendar—is your business seasonal? When is an opportune time to have an event?
#10: Listen. Tweet. Listen. Listen Again.
Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.
Get a Twitter account in your business name. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Also offer discount coupon codes to twitter members. This has worked very well for me.
Look for feedback, because the best companies are constantly improving. After completing a service, ask your customer to comment on their experience. The feedback is great in two part; it can inform on your business’ best practices and highlight the areas that need improvement.
Tips to try :
Choose an area where you need feedback.
Look into the survey tools.
#11: Apply for Awards
Its best when you are presented with a trophy, or a medal, or even just a badge, that you can then place in a prominent place to assert that your business savvy is. Award shows are also another great place to network! You would be surprised at the sheer amount of awards available
Tips to try :
Curate a list of the type of awards you could apply for, i.e. Best Design Team, Best Blog Post, etc.
Check these awards out!
#12: Maintain Relationships With Clients
The difference between a successful company and a mediocre one often boils down to an owner’s commitment in building and sustaining relationships with clients and prospects.
While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? Are you a thought leader? Be visible!
Tips to try :
Extend your relationships with clients through online forums – website, blogs, and social networks.
#13: Get Out of The Store: Be Different
Stand out from the crowd. Be a unicorn in a herd of donkeys. Be original and quirky and uniquely represent your business through advertising and marketing. Show everyone not only why your business is awesome, but why it is head-and-shoulders above everyone else.
Tips to try :
Take the time to create a striking “About Us” page that showcases your unique mission statement and staff.
Do video really help in optimizing?
If so, then how?
What role does video play in SEO?
Video has countless benefits, can‘t name few. Video is one of the most effective mediums for communicating your brand’s name, from helping explain how a product works to providing the final information that can close a sale. And don’t forget, it also has an incredible indirect benefit i.e boosting your search engine optimization (SEO).
Yes, video works wonders in gaining an excellent position for your website on Google.
Effective SEO is crucial in getting your brand in front of million eyes.
Effective SEO is also must as the competition is really too high in 2018.
Appearing on that first search engine results page can get you tons of new website traffic and increase your overall website performance.
But did you know video can actually help get you there?
To know better we questioned eight SEO experts to weigh their effective and practical light in.
How does video affect SEO?
What would be your number one tip for using video to optimize SEO?
1. Identify queries using video content to compete for those terms resulting in video results.
Incorporating video in your website content can have indirect benefits on overall performance. Videos that are placed appropriately within the content of a web page could increase the actual visitor engagement. When visitors dwell on a website instead of bouncing back to search results, its indirectly a positive sign to search engines that your content satisfied their query, their need ,their requirement, and obviously you’re more likely to rank well.
In this manner Brands can also rank on page 1 of Google in the video carousel.
Identify queries that yield video results and compete for those terms with your video content. Most of the video carousel results appear to be sourced from YouTube, so make sure to host your video content there.
Although the video carousel mostly replaced video thumbnails, some SERPs still do show thumbnails.
In the event that your page ranks organically and is accompanied by a video thumbnail, it could increase click-through rate, which will help you maximize the number of visits you get out of your rankings.
2. Include strong videos on key pages to dramatically influence visitors and increase time spent on page.
Many people think video SEO is just about getting a high ranking on YouTube search or the Google search“Videos” tab.
But wait, that’s not the only prospect. It’s more about how you use video to improve the SEO of your main website pages.
Having strong videos on key pages will influence visitors and can dramatically increase their time spent on page, which can improve your domain authority with Google.
For instance, If people land on your site and stay for five minutes (because they watch some great videos,) that can help with your ranking.
Also, videos can be a great source of raw content for ranking on keyword searches. Always transcribe your audio into text and add that information to the meta data of your page. This way your content will still be indexable by Google, giving you a better chance at ranking for keywords.
Video SEO isn’t just about optimizing the SEO results for your videos themselves.
3. Focusing all efforts on addressing your customer’s pain points.
Consumers, visitors use search to find answers.
While they might indulge in watching your brand’s fun viral spot or emotionally resonant story they discover while Google-sleuthing, eventually they’ll return to seek help with their intended task in mind.
If your videos are focused on satisfying those requirements“, it will certainly give your business an organic SEO boost.
Thus, from a content perspective, I’d say one of the best ways to get SEO value out of video is to focus your efforts on addressing your customer’s pain points.
4. Consider how many different places you can syndicate your video effectively.
Video’s impact on search can be seen from the below angles:
1. Videos add to user engagement, which is going to continue growing as a signal.
2. Videos that are syndicated to platforms like YouTube provide an additional channel to gain traffic from.
3. Videos that convey trust can positively impact conversion rates.
Here are a couple of video tips that can help boost your site rankings.
1. Use a video site map; Google seems to prefer videos slightly over non-video content, so when you use a video embedded in a new page, you have a faster rate of getting that page indexed .
2. Video can be seen as the beginning content type; Consider how many different places you can syndicate the video. Of course it can live on YouTube and link back to your specific blog post with that same video embedded, but the transcription of the video is valuable text content, splices of the video may make for shareable
3. Facebook and Instagram video snippets, still images from the video might make sense to share out additionally on Twitter, and the audio could be reused on a Sound cloud pod-cast.
5. Style your video to help it be noticed by search engines.
Now a day’s many clients have videos on every page of their site, including e-commerce pages.
These pages often offer products that are difficult to visualize without video. In these cases, videos help not only show potential consumers how to use the products, but ultimately help turn them from visitors to customers.
Offering a transcript of your video content enables them to be indexed by search engines, which ultimately lead to more site traffic.
Keep videos short, show off your products well, and include transcriptions so more of your site content is indexed by the search engines.
6. Work towards a definite goal in mind..
How video affects SEO really depends on your goals when using video in your marketing campaign and which video platform you use.
Of course, Google owns YouTube, so that’s the best SEO option by far.
However, even YouTube has great limitations. You can host your video on YouTube for the foundational SEO best practices, but link and highlight the video on your own website. This increases click-through and conversions.
Always start with a goal.
Sure, your competitor may be optimizing through video, but you need to have clear goals in your video’s messaging, while being able to clearly identify success rates through key performance indicators (KPIs) and return on investment (ROI).
7. Your video must be engaging – the longer a user stays on your site, the higher you can rank on Google.
Its clearly understood that the number one reason for using video on your site to improve SEO is to increase the amount of time users stay on your site.
Time on site is a primary factor used by Google to determine whether or not to rank your website versus another website for the same keyword.
The more engaging your video content is, the longer a user will likely stay on your site and the higher you can rank on Google.
8. Optimize for YouTube ranking first and foremost.
We must have a blog. We must have social media. We must have video. Video can be an important contributor to your overall SEO, but it’s important to be crystal clear on how video is going to help you achieve your marketing and SEO goals.
A common issue we see with SEO is this checklist mentality to ranking.
There are a few ways in which video can contribute to your SEO strategy.
1. Exposure – Awareness is the foremost marketing goal. Getting in touch of the right people at the right time is powerful. And the right place is often a search engine. Sometimes video’s are the best way to illustrate an answer. We can also often rank video more easily in Google search. And of course, our video can rank on our own site and on third-party platforms like YouTube (which is also a search engine and where we also want to rank highly). So, video gives us a way to get in front of people on search engines.
2. Engagement & Conversion – Video can help us engage our audience. This can help us convert more visitors to customers. So, if we’re looking at the end goal of conversion , video helps convert users from search engines, then get them initial exposure and moving that user closer to a conversion.
3. Authority –videos can be a useful tool for link building. Building authority helps us drive more traffic to our site.. So video can help by providing a linkable asset to help us raise the authority of our site with relevant links.
Thus ,one major SEO tip relates to ranking videos directly on YouTube. Start your search for targeted keywords there. Pay particular attention to the search suggestions. Then you have an opportunity to create a killer video.
There are a wide range of approaches to profit from a blog or site. You could offer promotions, write sponsored content or work with content accomplices. You could make an online shop or utilize member connects to send your readers to another person’s online shop. You could even make a membership show, where readers need to pay to see your substance.
However, none of those procedures will work in the event that you don’t have a reliable stream of individuals going to your site. That is the reason the initial phase in profiting from your blog or site is building a group of people. That is the place site design improvement (SEO) comes in.
*What is search engine optimization?
Whenever you Google something, Google’s calculation attempts to pick stories and posts that will answer your inquiry. Website design enhancement is tied in with understanding those calculations. That way, when somebody Google something that applies to your site or blog, they won’t need to burrow through a few pages of results to discover yours. It’ll be comfortable best.
*What amount does being positioned highly on Google extremely matter?
You may imagine that utilizing social media is the most ideal approach to get your blog or site seen. Facebook, Twitter, Instagram and all the rest can be powerful devices to enable you to manufacture a following.
Yet, there are two extraordinary parts about being positioned profoundly on Google list items:
1. Google is the most noteworthy trafficked site on the planet. Even getting a small amount of Google’s activity is huge for your site.
2. Improved content can remain in the best spot for whatever length of time that it’s important. A Facebook post appears in a channel for two or three hours. One tweet may be skirted. In any case, a best ranked Google post can keep going for quite a long time or even years. Regardless of whether you utilize a stuck post, you just get one. There’s no restriction on what number of best ranked Google articles you can compose.
So, now we comprehend what SEO is and why it’s vital. But, how would we really streamline our substance? How would we make online content that shows up on the primary page of Google, Bing and other search engines?
# Before you compose your post, ensure your site is advanced.
Search engines think about something other than the words on the page. They additionally consider factors including the quality and consistency of your site speed and specialist. There are huge amounts of different elements that go into site SEO, yet we should separate these two.
There are a huge amount of reasons why you should need your site to keep running as quick as could reasonably be expected. Web clients are famously restless, and they’re at risk to leave your site – perhaps always – on the off chance that all that’s needed is two seconds to stack. In the meantime, enhancing site speed can prompt an expansion in transformations, downloads and sees.
There are a wide range of things you can do to enhance your mobile performance. For instance, if you are building your own particular site, you could actualize Accelerated Mobile Pages to improve your mobile pages and speed things up.
# While writing your post, you ought to have a keyword or pursuit term at the top of the priority list.
Google isn’t going to mystically rank your site in the main 10 since you compose a post. You need to help web crawlers out by foreseeing what individuals will pursuit to discover your story.
While composing the feature of an article about lemonade remains for a print daily paper, I may try to compose an entertaining or punny title, for example, (hold on for me on these):
If you are composing an article for the web, at that point, it’s essential to be clear. Here are some better SEO features for an article on the best way to run a lemonade stand:
1. Step by step instructions to Run a Lemonade Stand
2. Tips on Running a Lemonade Stand
3. What Ingredients Do You Need to Run a Lemonade Stand? A Checklist.
These titles are more straightforward, and they reflect the manner in which a potential client would scan for data on lemonade stands. That is imperative.
# After writing your post, you need to share it.
Furthermore, you have to get other individuals to share it, as well.
It’s entirely straightforward: If individuals share your article, it implies they figure other individuals should see it. Isn’t that the general purpose of an internet searcher – guiding individuals toward the posts, sites and data they should see?
Similarly that you may probably purchase an item or administration after somebody prescribes it, Google and other search engines will probably focus on your page after others have shared it.
You have to utilize web based life to begin that discussion, so others can prescribe your post. To do that, you can utilize one of two procedures:
1. Depend alone on social network.
2. Depend on a partner’s social network.
Preferably, you’d have the capacity to do both of those in the same time.
Open up reach through twin groups of onlookers. Consider utilizing paid web based life advertising once you’ve set up an unmistakable technique.
But, it is imperative to increase your social following. That way, you don’t have to depend on other’s participation. You can start the inquiry that gets you recognizes on Google.
*Recap: To improve your content for search engines, you should complete three things.
Outstanding amongst other approaches to gain traffic is to enhance your site’s SEO. Positioning in the main page of a web index comes about page (SERP) can convey actually a huge number of individuals to your site. You would then be able to utilize that movement to offer promotions, WRITE supported posts or even make a flourishing on the online store.
To improve your substance, you have to first comprehend that SEO begins with the development of your site. Work with a designer or research what Google and other search engine anticipate from your site, at that point do what you can to ensure they get it. Focus on influencing your site as quick as you can. After some time, you should try to develop your power on points that are fundamental to your site.
Next, you have to compose a post that objectives a particular watchword or inquiry term. Ensure you utilize that keyword in the feature, and additionally all through the article. You should utilize related connections and inward connections that reference your site and educate Google what the article is about. In the meantime, ensure you are composing something that advises the reader and doesn’t simply focus on Google’s calculation.
Last, you have to make an online discussion about your piece through internet based life. Utilize partnerships and also your own stages to make a buzz around your site that even Google can’t disregard.
If you can do those three things, you can make top-positioned articles and put the intensity of Google in the palm of your hand.