Digital Marketing: What’s Re-marketing And Why You Need It

remarketing

Digital marketing is an easy, efficient and cost-effective way to promote a brand or its service on a global scale in less time. But in the modern business world where digital marketing has become a common way of promotion, applying various on-line strategies to gain attention of potential customers isn’t enough. Marketers are required to use unique, yet effective tactics and keep track of their performance over the Internet. This is the modern-day rule to increase sale on-line.

The new approach added in digital marketing is ‘re-marketing’. What is it and why your business needs it?

Re-marketing is an on-line marketing approach where people over the Internet who have recently visited the company’s website are targeted. These people start seeing ads of your website on different platforms. This technique works similar to PPC marketing. Here, you don’t have to pay for the ad until someone clicks on it.

How Remarking Works?

All a marketer needs for re-marketing is a website which will be promoted. Here, a tag has been identified based on a product or services which will be placed on other websites. When an on-line user visits a website, a cookie is left on the user’s browser. This further helps in triggering ads on the user’s web browser.

Why Re-marketing?

  • It has the ability to turn a casual on-line user into potential customer.

  • It is cost-effective, yet beneficial.

  • It shows ads to the right people.

  • It brings the customers back.

Creative Social Intra-net can help you in using the right digital marketing tools that bring the effective results for your company. The service provider has experienced marketers who are aware of all advanced tools and strategies that can be applied on-line to gain new customers and impress the existing ones.


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Why SEO Should Be The Focus While Building a Digital Marketing Strategy

digital strategy

When it is about an effective and beneficial digital marketing, there are several things and tools that work together. Search Engine Optimization, popularly known as SEO, is one of them. Although there are some digital marketing techniques that can be skipped while promoting a product or business online, SEO is always included in it. Why? What makes SEO so important for digital marketing?

According to experts, a digital marketing strategy doesn’t work effectively if there’s no SEO involved in it. Marketers will not be able to produce the results that a B2B company may need without SEO, the experts added. There are several other reasons to make SEO an important part of digital marketing, and here are some of them:

  • SEO is an easy online strategy to reach a wide audience and gain customers base with less efforts. In addition, SEO can help a company appear in search results.

  • When it is about beneficial and effective B2B marketing, SEO is the best digital marketing strategy to follow. It is because SEO reaches all kinds of people who could be potential customers.

  • SEO includes many practices that promote a company’s content or services over the Internet which add credibility to the company and its business.

  • SEO is a marketing strategy that is going to be a part of digital marketing for many years to come. It proves that SEO will keep on giving beneficial results in the near future too.

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SEO is effective only if it is being used in the best way, where all its tools and techniques are implemented accurately. Creative Social Intranet has a team of expert SEO professionals who use modern and the best SEO techniques to get beneficial results for a company.


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What Makes SEO An important Part Of Digital Marketing

digital

If a marketer linked to digital marketing will be asked about search engine optimization (SEO), their answer will be ‘SEO is an integral part of digital marketing’. The reason is its ability to improve a website’s rankings on search engines, get online traffic and effective ROI. But digital marketing has various other kinds of strategies which are well-known for their success rate and easy implementation, then why SEO is so important?

According to SEO experts, it is an effective technique which can give lots of website traffic and improve results over the search engines if applied in an accurate way. There are other reasons too, and they are:

On-page, Off-page Optimization

SEO allows online promotion of a brand or its services in a manner that traffic is generated in both direct and indirect way. On-page optimization consists of methods to make a website user-friendly to gain attention, while indirect methods like link building and website promotion is used in Off-page optimization. Both are beneficial in their own way.

Device-friendly

Almost every kind of SEO trick can be applied in any way using any kind of digital device with the Internet connectivity.

More ROI

ROI

SEO is the best marketing tool when it is about getting more ROI. Here, search engine ranking is considered and improved, which further results in conversion rate and ROI.

Usability

SEO increases usability and improves user-experience of a website.

Although SEO is an easy-to-use and effective digital marketing tool, it should be applied using the right tactics to avail its benefits. Creative Social Intranet can help in using the best of SEO and implement it in the right way, so that favorable results and improved website rankings with lots of traffic can be received over the Internet.


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Digital Marketing: SEO, SEM, SMM And SMO. What’s Best For Business?

DigitalDigital marketing has revolutionized the way marketing is done today. There are lots of ways a product of a company’s services can be promoted over the internet. Terms like SEO, SMO and various others which can be used to promote a company through it website. Let’s define each of them:

Search Engine Optimization (SEO)

Popularly known as SEO, it is the best and widely used promotional tool over the Internet. Various SEO strategies are used to get traffic to a website and improve its position over organic search engine.

Search Engine Marketing (SEM)

Although the term’s origin is related to SEO, it’s different. It can be used to advertise a product online to get the website on search engine and grab users’ attention there. Here, tricks like pay per click (PPC) are used to get favorable results.

Social Media Optimization (SMO)

Social media optimization is used to enhance a brand’s reputation over different social media websites. In this, social media profiles of the brand are created and its social activities are increased. But all these measures are taken to take online users to a brand’s website or a page.

Social Media Marketing (SMM)

It seems similar to SMO, but has different way of marketing and results. Here, paid strategies are applied like ads over the social media websites are used to get results for a brand and its website.

All these digital marketing strategies are required to grab attention of users of all kinds and take them to a brand’s website. But they should be applied in an effective manner and at right place to get favorable results. Creative Social Intranet has experienced digital marketers who know how to use these tools to gain attention of many online users and turn them into potential customers.


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What’s SEO In Digital Marketing? How Is It Important

seo

Imagine a shop without signage- no name or information of product, service it is selling. How people will come to know what the shop is all about? Why will they approach? Now, think of another shop with a clean board consisting name and product. It will definitely grab attention of its target customer. Search Engine Optimization (SEO) is the difference between these two shops, but digitally.

Being a vital part of modern digital marketing, SEO helps an organization in making its website easy to find over the Internet, and assists in reaching the right audience. It follows holistic approach to reach more and more people online and take them to a brand’s website or a particular page. If applied in the right way, SEO can make a business reach in top search engine results.

Why is SEO necessary in digital marketing?

As more and more people are using the Internet to do business, sell or purchase products and approach a business, it becomes necessary to promote services online for a company. When online business approach is implemented, SEO can help in grabbing attention of many people and take them to a business website. Other advantages of SEO in digital marketing are:

  • SEO is one of the most trustworthy approaches to apply and get favorable results.

  • If applied in the right way, SEO can help a website rank among top search on search engines.

  • More than 70% customers over the Internet use search engines like Google to find information on a particular business. When compared with other digital marketing approaches, SEO has impressive ROI.

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SEO has several other advantages too which could be availed by applying its features in the right way. Creative Social Intranet can help you in getting the best of SEO through its trending approaches and experienced marketers.


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SEO As Impressive Digital Marketing Strategy And How To Create It

mobile

Every modern digital marketing strategy is incomplete without a focus on search engine optimization. Its ability to drive online users and turn them into potential customer is a reason that it has become a vital part of today’s online marketing. But what’s SEO?

SEO As Strategy

SEO is linked to a company’s website and methods to generate traffic on it by making a site appear higher in search results of search engines like Google. This can be done using different strategies and keyword targeting potential customers.

How To Create SEO Strategy?

SEO

Rules for SEO keep on changing with time depending on market behavior and the way the method is used by marketers. It doesn’t matter what kind of approaches a company has been following, tracking SEO strategies and taking necessary steps considering them is necessary. In addition, there are key points that are needed to be kept in mind while developing a strategy

Market To Be Targeted: The modern SEO approach is not just to get attention of more and more online users, but is also to turn them into customers. This could be done by showing services and products in an effective manner.

Focus On Mobile Marketing: As the number of people accessing the Internet through smartphones is increasing, it is essential for marketers to consider statistics where people with mobiles can reach a website easily and use a company’s services.

Keyword Research: Keywords are lifeline of SEO, and instead of one research, market researchers have to consider market to target and then create keywords. These must be precise and producing hits for the company.

keyword

Creative Social Intranet For Impressive SEO Strategy

Creative Social Intranet has a team of experts aware of all modern SEO strategies. The experienced professionals know how to implement them to get favorable digital marketing results.


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Digital Marketing: Important ‘Ps’ For Effective SEO

online

Marketing on the Internet isn’t just about posting content related to a brand or making lots of people read it. Digital marketing is more than that. Search Engine Optimization, also known as SEO, is an online marketing tool which uses different strategies to grab attention of online users and take them to a brand’s website of a specific page. These people further can be potential customers of the company.

Today’s SEO is not just taking users to a website, and it also needs a marketer to be smart and experienced. In addition, the marketer should be aware of 3 important ‘Ps’ of the field, which are:

Product: Before start promoting a brand online, it is necessary to have detailed knowledge about it. In addition, it is necessary to determine who the potential customers are, and what their demands about the product are. In addition, price of the product should also be determined.

Place: Online places or platforms where the product is going to be promoted should also be finalized. Here the online places could be which have lots of visitors. These places could be search engines, social networking websites or social ads.

Promotion: The process of promotion can be started after putting all the pieces together and once it has been identified that how the marketing objectives will be achieved. Once all the resources and places online to attract people have been figure out, the promotion can be started. Marketers should keep on checking if their strategies are producing satisfactory results.

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Creative Social Intranet For Promotion

To use the best SEO strategies and put them in the right way, Creative Social Intranet can help with its right SEO tools. The company has experienced people who know how to use SEO to get beneficial business results.


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Social Media Marketing Statistics For Success In Digital Marketing This Year

SMM

Digital marketing isn’t an optional marketing technique today, but it has become a necessity to stay in the modern competitive business world. Digital marketing includes various types of strategies and methods to grab attention of online people who can be turned to real clients.

Social media marketing is a part of digital marketing where different social media websites are used to attract more and more people from around the world towards a brand or a company’s services. The role of social media marketing has changed with time, and it has become a vital part of promotion over the Internet.

Here are more interesting stats of social media marketing for this year:

  • When digital marketing service providers include social media marketing as a part of brand promotion over different platforms over the Internet, especially today, there are higher chances of conversion rate than it was few years ago. According to a latest report, customers over social media convert at more than 125% rate.

  • Reviews on a product over social media influence people. It has been found that more than 65% of online customers make their decision after reading comments or reviews about a brand.

  • An average Internet user spends around 120 minutes every day over the Internet exploring social media.

  • Most brands are avoiding customers’ messages over social media, which is not a good thing. It has been found that on an average, a brand takes more than three days to respond to one of eight social media messages.

In order to stay ahead in digital marketing, it is necessary to spay time to social media platform. A company should hire experienced professionals like Creative Social Intranet to stay active on every social medial website and stay connected to online customers and to convert them into potential customers.


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Digital Marketing Stats In Trend To Look Out For

Digital Stats

Unlike other sectors, digital marketing keeps on changing quickly. Earlier, the field saw some interesting changes which not just grabbed attention of digital marketers, but also attracted people who have even no interest in the digital marketing. Here are the stats to look out for:

More Young People Use Social Media

A report of Pew Research Center shows that around 86% people aging between 18 and 29 years use different social media platforms like Facebook, Twitter, Instagram and others. While the percentage has slipped to around 80% for 30- to 49-year olds and 64% for people between 50 and 64 years old.

YouTube ads

Ads during YouTube videos seem an interesting way to promote a brand, but many users choose to skip these commercials. A recent survey has found that more than half of YouTube users choose to skip ads as soon as possible. But there were 30% people in the survey who said they watch the ad when they found it interesting.

24-hour Video Stories On Instagram For Brand

The number of Instragram users is growing, and it is expected to grow more in future. This gives a great chance to brands to promote their businesses over the platform. To make promotion easier for them, Instagram has rolled out 24-hour video stories for brands.

Advertising Via FAN

FAN, known as Facebook Audience Network, currently has more than one billion users who are watching its cross-web advertising. The figure has been revealed by the network.

These are some of the latest trends in digital marketing. A brand’s advertisement over the Internet is a way to grab attention of people from across the world. To make the most of digital marketing, a company should hire service provider like Creative Social Intranet and get the latest services of the field.


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Digital Marketing Stats Influencing Your Digital Strategy

Digital

Digital marketing is a need of modern business world to give tough fight to top competitors. It is one of the best ways to attract people from across the globe and turn them into potential customers. But digital marketing keeps on changing with time and organizations are required to stay updated with these changes in order to develop effective strategies to lure more and more people online.

With time, digital marketing stats change and they should be considered every time an online marketing strategy is made. Here are the current stats to consider which may influence an organization’s digital strategy:

  • Marketing expected to see major changes in next five years. More than 30% CMOs think that over 70% of the marketing will be digital marketing in the same period.

  • Number of people accessing the Internet through their smart-phone is growing, and it’s expected to grow more in near future. More than 85% of Internet users are smart-phone users. It is the reason businesses have developed mobile-friendly websites.

  • Spending on digital ads will increase in future.

  • In next two years, more than 80% of the traffic over the web will be videos.

  • Facebook has become a major digital marketing platform. A recent survey shows that around three million advertisers use the social media platform to promote their service to online users.

  • Within just five months of advertising feature, Instagram gets 200,000 advertisers.

  • A report has stated that social media influences buying decisions of more than 90% online shoppers.

Digital marketing is beneficial only if its advanced strategies, which are based on recent stats, are being used. Creative Social Intranet stay updated with latest trends in digital marketing and uses them to bring beneficial results for a company.


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