Myths of Customer Engagement and how to go beyond their expectations

Customer engagement plays a notable role in a business’ growth. In the modern digital world, businesses use various kinds of strategies to improve customer engagement and increase revenue. But while assuming customers’ expectations, many organizations make mistakes. Instead of getting positive reviews, they are criticized by customers. It’s all due to myths that several businesses believe are true, but they aren’t.

Myth of customer engagement

Myth – Every customer is the same

Truth: Every customer has their unique needs and expectations from a product. Instead of customer-centered strategy, organization should design digital marketing strategy in a manner that every individual online could be reached out to understand their requirements.

Myth – Apologizing isn’t good

Truth: By admitting fault, a company shows that it is always open for feedback. In addition, it helps in getting loyal customers. Customer-service personnel should apologize politely to customers on company’s behalf.

Myth – Consumers don’t care

Truth: Many customers like to see how products are being made, who make the products and lots of things happening in a company. It creates transparency and assures customers that their products are being developed in a safe environment.

Myth – Feedback isn’t a good news

Truth: Online reviews and feedback from customers help an organization understand its customers and their expectations. A company should include surveys and opinion polls to its digital marketing strategy to know what improvements it should make.

Effective Ways To Go Beyond Your Customer’s Expectation

  • Listen to customers from all possible resources and timely resolve their issues.
  • Treat customers politely and make them feel important for the company.
  • Always be available to resolve customers’ concerns.
  • Customers should be given more than they are expecting from the company.

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User Generated Content – Risks and Rewards

Also known as UGC, user generated content can be defined as a type of media content created by general public, fans or unpaid contributors. Professionals are exempted here. UGC can be text, image, blog, video or anything that promotes a brand without its involvement in endorsement. The method of promoting a brand or service has been in power for many years. In today’s technology-driven world, it is becoming more powerful.

User Generated Content

Today when lots of people use various ad-blocking tools to get rid of unwanted ads over the Internet, UGC is an effective way to promote a brand. But this technique also has its downside.

Rewards of User Generated Content

  • The most obvious benefit of UGC is that it creates a wave of discussion among Online as well as Off-line public. Many reports suggest that most people word-of-mouth, rather than ads. When general public talks about a brand, others also trust the brand’s services.

  • Advertising through UGC helps increase click-through rates.

  • By applying UGC on a brand’s website, traffic can be increased on it. This increases the chances of turning them into potential customers.

  • The time spent by people on the brand’s site can also be increased through UGC.

  • UGC is easy to apply as people write media content for a brand. A company can spend time on other tactics.

Risks Associated With User Generated Content

  • Endorsement via renowned celebrities can affect trust of general public.

  • There are chances of false advertising.

  • UGC cannot be moderated to make necessary changes.

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