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SEO Terms Glossary - SEO Acronyms - SEO Abbreviations
The CREATIVE WEB MALL Directory provides a glossary
of terms, abbreviations and acronyms used in the
search engine optimization and search engine marketing
industries.
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Algorithm: Algorithm are set of
rules which a search engine uses to rank listings
in its index in response to a particular query.
Search engines donot reveal their algorithms to
protect themselves from competitors and people who
wish to spam and want to gain an unfair advantage
in ranking.
Backlinks:
Backlinks are the incoming links pointing to a webpage,
which are used as a source of voting system by search
engine algorithms to determine the significance
of a website. More backlinks are enhanced than fewer
backlinks, but the quality of backlinks (i.e., how
important is the website where our websites link
originates) has more influence on web page rankings
than the number of backlinks.
Banned: When web pages are removed
from a search engine's index, distinctively because
the search engine has reckon them to be spamming
or violating some type of guidelines are banned
from search engines directories.
Click-Through-Rate (CTR): CTR can
be explained better with the percentage of clicks
on a link compared to the number of people who see
the link. CTR is a measure to assess the efficacy
of online marketing like banner advertising, emails
or search advertising. For eg: A newsletter is viewed
by 100 people, and 6 of them click on web links
contained in the newsletter. This newsletter than
has a click-through-rate of 6%.
Conversion Rate: The relationship
between visitors to a web site and positive outcomes
(such as sales) a website receives considers to
be a "conversion, often expressed as a percentage
value. For eg: If a web site has 100 visitors and
40 of them convert, then the website has a 40 %
conversion rate.
Cost Per Click (CPC): CPC is a system
where an advertiser agrees to pay an amount to the
website which displays their link on their website,
pays the agreed amount for each click on the leading
link to their website.
Crawler: Crawler is a component
of search engine that collects listings by automatically
"crawling" the web. A search engine's crawler (also
called a spider or robot or bot), follows links
to web pages. It makes copies of the web pages searched
and saves these in the search engine's index.
Top
Directories: Directories are type
of search engines where humans gather listings,
rather than by automated crawling of the web. In
directories, web sites are generally reviewed, and
placed in a appropriate category. For eg: DMOZ a
human based crawling and submission.
Doorway Page: A web page which itself
has no information to those viewing it but is created
expressly in hopes of ranking well for a specific
term and often for a certain search engine, non-paid
listings are called Doorway pages. Instead, visitors
will often see only some invitation on the doorway
page leading them to other pages (i.e., "Click Here
To Enter), or they may be automatically redirected
to the doorway page. Several search engines have
guidelines against doorway pages as they are seen
as a form of SPAM, though they are more commonly
allowed in through paid inclusion programs.
Delisting: Delisting occurs when
pages are removed from a search engines index. It
can happen because being banned, illegal content
or for other reasons, such as an accidental glitch
on the search engine's part.
Graphical Search Inventory: Graphical
Search Inventory are exactly banners, and other
types of advertising units which can be synchronized
to search keywords. They even include pop-ups, browser
toolbars and rich media.
Geo-Targeting: Also known as geographical
targeting is a term mainly used in paid search advertising
where it depicts advertising being displayed only
to users from a chosen geographical region (country,
state, zip code, radius). Geo-targeting endeavors
to increase the importance and thus effectiveness
of advertising (as measured for example in click-through
or conversion rates).
Google Maps: Free online map service
from Google. It offers a map of the entire world
which can be dragged and is a business locator for
the U.S, Germany, Australia, Canada, China, Spain,
France, Italy, Japan, Netherlands and UK.
Google PIN: Google PIN is an unique
number made up of 5 digits which is used to activate
your business listing in Google Maps.
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Hit: Hit is a request for a file
located on a web server. Since a web page can contain
many different elements, e.g. graphic images, many
hits can be recorded when a user visits a single
page. For example, a HTML page containing five images
would record six hits - five individual hits for
the five images and one for the HTML file.
Index: The collection of information
a search engine has that searches query against.
With crawler-based search engines, the index is
typically copied from all the web pages which the
search engines have found from crawling the web.
Inbound Links: Links coming from
other websites to your website are called as inbound
links. Inbound links helps increase the page rank
of the website. More the inbound links more are
the preferences of higher page rank. However quality
inbound links are considered more than quantity
links.
Keyword
Keyword is a word or phrase which is typed into
a search engine search box to search a particular
product or service or guidance. Key words are those
famous words which are related to anyone website.
For ex Website of Jewelleries concentrate on keywords
such as Jewellery or phrases such as Engagement
rings.
Landing Page: Landing page is a
page which a visitor arrives on after clicking on
an web advertising link (for eg: a link in a newsletter,
a pay-per-click ad or an organic search engine listing).
Landing pages are sequential in determining conversion
rates or interaction success, and web marketers
invest a lot of effort in promoting the various
elements of a landing page (calls to action, content,
navigation, graphic design) to achieve the best
possible traffic conversion from the page. A landing
page should always be pertinent to the message a
visitor saw when clicking on a web link. For eg:
an advertisement stating “Page rank checker
free tool!” should direct to a landing page
having page rank checker tool and not contain any
off-topic content.
Link Popularity: Most vital factors
in getting a good ranking for a website. Link popularity
is derived from the number of inbound links to your
website.
Listings: Listings are the results
that a search engine returns for a precised search
term.
Local Search Listing: An improved
business listing that is proposed to 35 local search
engines including Google Local and Yahoo! Local.
A Local Search Listing also comprises an Online
Local Profile.
Top
Meta Tags: Meta tags are html tags
are placed within the HTML code in the respective
page which we opt for optimization, but are not
displayed on the website. Search engines use these
tags for the sole purpose of indexing and cataloging
your website.
Meta Description Tag: The description
meta tag is a general description of what is enclosed
in your web page. Some search engines (not all)
exhibit the content of the description tag below
your title in the list of results.
Meta Keywords Tag: The keyword meta
tag was premeditated to help search engines understand
the significance between a website and the search
terms people use in order to find it.
Meta Title Tag: The title meta tag
is vital for search engine optimization since content
included in title tags is not only evaluated for
ranking, but can also be demonstrated as hyperlinked
text on search engine results pages and appears
in the title bar of web browsers.
Natural Search Engine Optimization:
Even termed as “organic search engine optimization”
or“ search engine optimization”. Natural
Search Engine Optimization can be resoluted as any
techniques used to improve the ranking of a web
page within the main search engine results. Natural
search engine optimization includes techniques that
comply with search engine guidelines as well as
techniques considered to be unacceptable by search
engines also called search engine spamming or black
hat Search Engine Optimization (SEO).
Online Local Profile: Online Local
Profile is a detailed business profile with a unique
URL you can provide to your customers. You get absolute
control of your Online Local Profile and can inhabit
it the way you like. The best thing is you don't
need a website to get on track!
Optimization Services: A synopsis
term for a broad range of search engine optimization
services offered by search engine optimization companies.
Optimization Services can include, but are not limited
to, keyword research, review and enhancement of
meta data, copywriting, back link building, sitemap
design, consultation on site design and navigation,
and search engine submission.
Organic Results / Listings: Natural
listings returned on the Search Engine Results Pages
(SERPs), which are ranked on relevancy to a search
term.
Outbound Links: Outbound links are
outgoing links from a particular web page leading
to other web pages. Outbound links can be links
to other websites or links within a same website.
Paid Inclusion: Paid Inclusion is
a submission service where you spend a fee to a
search engine and the search engine assures that
your website will be included in its index. Paid
inclusion programs will also guarantee that your
website is indexed very fast and crawled on regular
basis.
The best known paid inclusion service is Yahoo!
Search Submit Basic.
PPC (a.k.a. Pay-For-Performance):
A type of program where you bid on keywords for
your website to be exhibited in sponsored ads/links
area when a user searches upon certain keywords.
URLs with a higher bid will be exhibited in a more
prominent position.
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