If these elements are so important, why didn't they get added when my site was originally designed?

Most website designers haven't learned the importance of search engine friendly website design. In almost every case we've encountered, the site designer is a highly skilled and creative person whose job is to put your ideas on the web. More often than not, the designers have not received any training in search engine optimisation and don't think about it while pursuing a cool looking design.

Search engines are also constantly changing their ranking criteria. They do this to prevent gross manipulation of their search tools. Often, website designers are not fully up to date with changes to search engines.

Strategy Internet Marketing are happy to work with designers at the beginning of the web design process, or we can make every effort to maintain the desired elements of an existing site while converting and introducing new elements to make the site search engine friendly

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SEO otherwise known as search engine optimization is much more than something you just add on to your site. SEO friendly web design and development is “ground up” design. What’s under the hood can make or break your search engine marketing efforts. The only way to optimize every aspect of your website is to have the foresight to begin your SEO before the design and development stage by hiring a professional web design and development company as well as an SEO company.