Does every page of my website really need to be optimized?
In a word - yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.
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SEO otherwise known as search engine optimization is much more than something you just add on to your site. SEO friendly web design and development is “ground up” design. What’s under the hood can make or break your search engine marketing efforts. The only way to optimize every aspect of your website is to have the foresight to begin your SEO before the design and development stage by hiring a professional web design and development company as well as an SEO company.
