Why doesn't my Web site rank very well in the search engines?
Having your website rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing. Here are some reasons why you may be having poor ranking:
- Incorrect usage of the TITLE tag or no TITLE tag content.
- Too many occurences of the same word in a page (spamming).
- Missing H1 and H2 heading tag content.
- Missing ALT tag content in your graphic links.
- No meaningful content in the first 250 characters on each page.
- Less than 200 words per page.
- Very few pages on your website.
- No links from other websites to your website (link popularity).
Also, you should always submit your site to any search directories manually. Please do not use automated submission services.
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SEO otherwise known as search engine optimization is much more than something you just add on to your site. SEO friendly web design and development is “ground up” design. What’s under the hood can make or break your search engine marketing efforts. The only way to optimize every aspect of your website is to have the foresight to begin your SEO before the design and development stage by hiring a professional web design and development company as well as an SEO company.
