Will your SEO techniques require any cosmetic changes to the site?

Yes, but the chances will not be too intrusive. Most often we will increase the indexable text on the web pages if required to about 150-200 words per web page. This is the most visible change you will see as a result of our optimization on your site. Most of the SEO "work" is done off site in the form of link building.

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SEO otherwise known as search engine optimization is much more than something you just add on to your site. SEO friendly web design and development is “ground up” design. What’s under the hood can make or break your search engine marketing efforts. The only way to optimize every aspect of your website is to have the foresight to begin your SEO before the design and development stage by hiring a professional web design and development company as well as an SEO company.