What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of preparing a website in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site

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SEO otherwise known as search engine optimization is much more than something you just add on to your site. SEO friendly web design and development is “ground up” design. What’s under the hood can make or break your search engine marketing efforts. The only way to optimize every aspect of your website is to have the foresight to begin your SEO before the design and development stage by hiring a professional web design and development company as well as an SEO company.