Organic Search Engine Optimization (SEO) refers to style that deals with optimizing the website and its pages with the intent of creating them search engine, bots, spiders and human user friendly. 
 
Though logically a very straight forward activity, it has added mythical status due to increase in Google's popularity and silence shrouding the working of Google's algorithms for ranking websites for different keywords.

SERP or Search Engine Ranking Positions of websites on Google has become increasing significant for all websites as survival of businesses with online company has become dependent on how they fare in Google. The simple fact is 'If website cannot be found on Google, the website doesn't exist'

Organic Search engine optimization (SEO) scores over all other techniques of web site promotion like banners, PPC etc. in terms of ROI, Longetivity and brand building.

Moreover, creating a site user friendly and easy to use is main component of Organic Search Engine Optimization (SEO). While natural Search Engine Optimisation (SEO) addresses this question proactively, other web site promotion techniques don’t. 
 
Natural Search Engine Optimization (SEO) actively aims at creating the webpage linked and easy to navigate for all types of users - human or spiders. This makes Natural (Organic) Search Engine Optimization (SEO) much more relevant to organizations serious about building their online presence. 
 
Benefits of Organic Search Engine Optimization are plenty and there must be no excuse for ignoring this aspect of your website.