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The 12 Skills That Have Served Us Best in Our SEO Career

We've got a lot of email freshly from people asking what they can do to get mixed up in the world of search marketing and SEO.

We shall share those skills that have established valuable to us over time:

1. An Analytical Mindset: Being analytical means collecting data, sifting through it, and identifying patterns. It doesn't always mean exhaustive research (though that's a great trait to have as well). It can sometimes mean the ability to see an outlier, form a guess and act on it with the right mix of spontaneity and caution.
2. Knowledge of How the Internet Works: It took a few years for us to grasp how "the tubes" operate - everything from HTTP status codes to IP addresses to the ways in which a server can converse with a web browser - once we did, our job became much easier, mainly when talking to developers quiet to appoint in SEO projects.
3. Empathy with the Perspectives of Search Engineers: We've found that the more we think about things from an engineer's point of view (someone who cares far more about the search experience for a user in total than the problems presented by a singular example), the more most (not all) search engine moves create sense.
4. A Solid Background in HTML: We don't think we could have ever been polite at SEO if we didn't naturally understand the tags and markup that include of web pages. 8 years ago, We could hand code a page from scratch, and while we would perhaps require some cheat sheets to do that today, viewing source code almost never stumps me anymore.
5. 5. An Ability to Find Common Ground when Meeting People: Networking is important to success in any field, but in SEO, where natural distrust from potential clients, developers, other marketers, investors, etc. exists, We've found it to be the branch you hang on to when the river's about to drag you into the waterfall.
6. Strong Memory for Relevant Data: Pulling related examples off the top of head - whether they're from previous experiences, the blogosphere, presentations from an event or observations in the sphere - has been a wonderful giver to our consulting and speaking. Now if only we could do a better job remembering names...
7. Illustration & Diagramming Skills: OK, so we are not going to win any prizes for our art, but we can at least communicate quickly and naturally in a visual way on a whiteboard or for a blog post.
8. Comfort Speaking in High Pressure Scenarios: We've told the story in the past of how I spoke at a conference in 2005 sandwiched between Chris Anderson from Wired & Meg Whitman from eBay. After We somehow, amazingly pulled that one off without creating an idiot out of myself, We've never really felt pressure on camera or in front of an audience again. We barely even get an elevated heart rate on stage anymore (which has helped with dry cleaning bills, too).
9. Being a Stubborn Jackass: Sometimes, sticking to your guns, even in the face of conventional wisdom, turns out to be the right move.
10. Humility & the Wisdom to accept that you will be wrong : There have been ample of times when we've had to swallow our pride, admit that we were wrong, and allow that we're probably going to be wrong again.
11. A Thick Skin:  You have to predict negativity and are ready just not respond and motion it off, but to be warm, courteous and hospitable even in the face of demeaning antagonism. It's not enough to turn the other cheek - you also require reaching out with a handshake.
12. Proficiency in Written Communication: Specifically since our experience began in SEO on forums and blogs long before we had a public face or persona, the ability to write well and successfully transmit a message to a curious audience has been, possibly, the greatest channel to our personal growth in the field.

We would be arrogant to suggest that these traits will provide everyone well or that they are the "best" abilities to have. In fact, a vast missing module that we wish we could write on that list is the ability to code in a few languages.

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