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There may be areas of your site that you do not want to come into view in search listings, such as customer information, or other responsive data. Indeed, there may be reasons why you do not want your site to emerge at all in some or all search engines. If this is the case, the way to shun being listed inadvertently is to employ a Robots Exclusion Protocol (REP). This is a standard text file that contains instructions to robots about whether you will permit them to index parts of your site or not, and it is the first thing a robot will check when it arrives at your site.

It is in the interests of the robot not to waste its time indexing your site if there is no need, and also not to index everything on the site if there are large areas that are not applicable, and so nearly all robots are happy to follow the instructions in the REP. This means that the robots do not waste their bandwidth, nor do they waste yours.

The instructions in a REP are written in a manner resembling a coding language, although in reality they are just variables collected by the robot, and translated into instructions by the robot. This means that the instructions have to be written in a particular format in order to be recognized by the robot.

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