Meta tags »
Body Your word count should be
between 250-850 words with approximately 8-16%
being your primary keywords. If you have a smaller
web page we recommend the lower percentage (8-10%).
Small pages that don't repeat keywords too often
perform rather well in the search engines.
Header tag should be very similar
to title tag. The best thing to do here is copy
your title tag and shortens it if it exceeds 10
words and uses that as your header tag.
Link Text This is the hardest
area to get a good rating in, and frankly we generally
don't bother. Your link text should be between
10-25 words with 30-60% being your primary keywords.
The best thing to do here is use text links that
feature your keywords. If you don't get a good
rating, but feature your keywords in the link
text you should be alright from a promotional
standpoint.
Alt Text Your word count should
be between 10-25 words with 30-60% being your
primary keywords. Don't type whole sentences for
your alt text. Keep it short and sweet and you
should do well.
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Fluidity The fluidity rating
tells you if you use your keywords consistently
throughout the webpage. You will want to have
70-80% of your primary keyword usage in the top
half of the body. This means that you will have
between 20-30% in the bottom half, which adds
to the continuity of the webpage.
Overall Site Screamer will provide an rating for
your webpage. You may end up with a poor or fair
rating here and still fare well in the search
engines if your keywords aren't too competitive.
If you have highly competitive keywords you should
try to get a good overall rating. We will give
you the information you need to place high on
the search engines.
Below the most important meta tags are listed
and how they affect your website are explained.
Title (<Title>): The title
tag is the most important meta tag and all too
often is not utilized properly. As with the description
tag the title tag is what will attract visitors
to your website. When web surfers query a search
engine the results are based on relevance. When
the websites are listed they are usually listed
in the following manner: (The title is highlighted
with blue)
Your webpage title will be displayed here - The
description of your website will be displayed
here...
http://www.your-webpage.com/
Click Here to Build Effective Page Titles!
Description (<meta name="Description..."):
The description tag is the next most important
meta tag. As with the title, your description
will typically be listed in the search engines.
The description is highlighted in red above. Like
the title, you will have to tread the fine line
between creating an effective description that
will attract visitors and rank well in the search
engines for your keywords.
Click Here to Build Effective Descriptions!
Keywords (<meta name="Keywords..."):
Due to abuse by many websites in the past search
engines have reduced the importance of the keywords
meta tag when ranking a webpage for keyword relevance.
Many have actually decided to not even consider
the keywords tag altogether. While it has reduced
in significance it is still an important meta
tag to include in your webpages.
Click Here to Build Power Keywords
Copyright (<meta name="Copyright..."):
The copyright meta tag, as with the rest of the
meta tags to be discussed, are hidden. They are
not viewable in the search engine results or your
webpage. The copyright meta tag is essentially
an opportunity for you to enter your company name
in the meta tags. Some engines will read this
tag, which could result in you ranking higher
for your company name in the engines then you
would otherwise.
Robots (<meta name="Robots..."):
The robots tag serves as a set of instruction
for the search engines when they visit your website.
You can tell the search engines to index all of
your webpage, only the ones promoted, or none
of your webpages. This is an important tag that
should not be excluded.
Rating (<meta name="Rating..."):
The ratings meta tag will tell the search engines
a little more about your website. Whether it is
acceptable for all audiences, or for adult audiences
only. Some engines will directly look for this
meta tag so be sure to include it within your
webpage.
Distribution (<meta name="Distribution..."):
The distribution tag will tell the search engines
if your website is intended for a worldwide audience
or not. While most websites are meant to be viewed
by everyone, few include this meta tag on their
webpage.
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