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Twitter ‘Local Trends’ As ‘SEO’ Tool

Friday, 30 July 2010

As was reported late last week and today by Barry Schwartz at SEL, Twitter has launched “local trends,” which break down and reflect trending topics on Twitter regionally and by city. Here’s a screen capture by Lisa Barone at Outspoken Media:
 
What it displays is various topics trending in different cities/areas. It doesn’t show up for everyone yet, including me. For instance, after yesterday the trends in Minnesota and New Orleans I’d visualize would be quite different.
This is very appealing of course, as Twitter becomes further “geo-sensitive,” but what will it seems at a practical level?

There’s an SEO strategy not-too-buried in here certainly. And if Local Trends can be filtered at an yet more “granular” local level that would be actually interesting (i.e., zip, neighborhood). Indeed, as Local Trends rolls out it becomes a potentially effectual method for a range of local businesses, local publishers and media companies, event promoters, and so on, to gain exposure and assist people find out things in their areas.

Visualize a compelling deal at the local level, retweeted multiple times to become a trending topic in a specific area. I think there are many such chances like this. So rather than merely “narrowcasting” to a list of followers and eager that they in turn promote the propose or event to their lists, Local Trends becomes a discovery tool for local users more largely and a potentially effectual marketing tool for sellers and publishers of numerous stripes, as mentioned.
We may also see this (Local Trends) chosen up by Google for even more, traditional SEO value; we’ll see.

 

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