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| Experts
for Search Engine Ranking, Optimization and Submission in Mumbai,
India |
| Google
Search |
Google search or google search engine, is to "organize
the world's information and make it universally accessible
and useful.
Google not only indexes and caches HTML files but
also 13 other file types, which include PDF, Word
documents,Excel spreadsheets,Flash SWF,Plain text
files, among others. Except in the case of text and
SWF files, the cached version is a conversion to HTML,
allowing those without the corresponding viewer application
to read the file.
Users can customize the search engine somewhat. They
can set a default language, use "SafeSearch"
filtering technology (which is on 'moderate' setting
by default), and set the number of results shown on
each page. Google has been criticized for placing
long-term cookies on users' machines to store these
preferences, a tactic which also enables them to track
a user's search terms over time. For any query (of
which only the 32 first keywords are taken into account),
up to the first 1000 results can be shown with a maximum
of 100 displayed per page.
Since Google is the most popular search engine, many
webmasters have become eager to influence their website's
Google rankings. An industry of consultants has arisen
to help websites raise their rankings on Google and
on other search engines. This field, called Search
engine optimization, attempts to discern patterns
in search engine listings, and then develop a methodology
for improving rankings.
As Google's algorithms and results have gained the
trust of web users, commercial websites will profit
from subverting these results by artificially inflating
their rankings. Some search engine optimization firms
have attempted to inflate specific Google rankings
by various artifices, and thereby draw more searchers
to their client's sites. One of Google's main challenges
has been to weaken some of these attempts by reducing
the ranking of sites known to use them.
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