ENHANCE YOUR E TRADE CONVERSION RATE : POINTERS
Post demonetisation, with the renewed emphasis on going cashless via the digital avenue, shoppers are taking to e market with greater enthusiasm. E commerce websites are multiplying. And cut throat competition implies intensive promos and offers, discounts, add-ons. So how to cash in on this and improve the conversion rate? A few pointers :
Home page-the key :
The home page must be informative, current, highlighting all offers, discounts, promos, seasonal products, visually appealing and user friendly .
Call for action :
Build up a sense of urgency, an immediate need to buy. Time bound offers, limited period offers, exclusive but limited stock are ways to boost sales.
Make shopping a memorable experience :
Use personalized mail campaigns to engage the customer. Use data analysis to make search options within the site simpler as per visitors preferences.
Steps to buying :
Road to completing the purchase should be simple. A long drawn process in stages will make the prospective customer rethink. Availability, shipping options including preferred delivery time and place, details of seller – all make the decision to buy simpler. So place them together.
Return Policy :
Simple and quick. A return policy which is customer oriented and simple will translate into customer retention. A satisfied customer will return. And make referrals.
Feed back and Reviews :
A visitor would be more convinced to buy when positive reviews of both product and seller are on display. Consider options for live chat with customer support for queries.
Mobile Effect :
With mobile usage growing exponentially, mobile e commerce is now the chosen platform. Price comparison, research on product, deals and options are all done on phone. Optimize for the mobile and the related social media marketing. Miss out, you lose out.
Creative offers complete solutions for all e-trade needs. So act now.
WANT BETTER CONVERSION RATES ? : DON’T FORGET TO TEST YOUR SITE
Your conversion rates are not on anticipated lines. You have implemented modifications on the website and changed the landing pages, yet the results haven’t been encouraging. What went wrong ?
Your choice is not universal :
What appeals to you personally may not appeal to the customers. Customers are not clued into landing pages or site designs. To conclude that everyone will think the way you do is not advisable. Each visitor/customer to the site is unique and capricious.
Experts may go wrong :
Experts are also fallible. What generally works may not be the right option for your company. Well researched recommendations, backed by success stories are no reasons to skip the actual testing.
New need not translate to improved :
Not every change is for the better. Redesigning is fine, but to assume that the latest version is necessarily better is risky. Acknowledging only the possibility that the change is an improvement and proceeding without testing may result in a setback instead.
Gut feeling is fine, but hard data is better. Often, human nature tends to ignore information which doesn’t fit our preconceived ideas. Any ‘feeling’ unsubstantiated by data will lead to pitfalls.
Knowledge and awareness :
It is good to have knowledge of what a great website should be like or a sense of what is a successful page. Just not good enough to ignore testing.
In conclusion, there is no substitute for testing, which does away with assumptions in site optimization. Site optimization, reinforced by data is the way to go.
At Creative we offer you complete solutions to optimize and test your site.
For a successful business, customer satisfaction and delight are of utmost importance. And the key to this is an understanding of the customer. Today we look at ways and means of gathering an understanding of the customer
Analytical Collations :
Feedbacks, surveys, emails, phone calls – interaction with the customer, including by way of real time engagement, is a must today for any business. These analytical collations provide insights and patterns for further course of action.
Draw blue print for future :
Have a strategy in place for future. Data mining software aid in spotting patterns and cycles. Statistics identify top sellers and low performers, stimulating corrective actions. Historical data, market surveys, comparative analysis enable better comprehension of current position and action proposed. Tools such as RapidMiner can be used to design future plans.
Analyse the interaction of the visitors to your site. Which page holds interest, what do they like on a page, is a particular page a deterrent, is the site easily navigable – every action will have a story to tell. Use the behavioural data to build and enhance customer experience.
Avoid generalisations :
Avoid generic data points such as gender, age, income for building customer profiles, focus on specifics. Effective use of tools such as Acquisitions tab on Google Analytics will enable a more appropriate response tailored for the target audience.
Be the customer :
Visualize the buying from a customer’s view point. Identify the touch points – the interactions before, during and after the purchase. This will assist in acquiring a knowledge of why certain sales fall through and at which stage. Formulate remedial action on that basis.
With technological advances and available tools, getting an insight into the customer psyche is becoming simpler. Creative offers a complete platform for aiding your marketing. Drop by. You will not be disappointed.
An important aspect of any SEO is site crawling- the way Google and other search engines index is directly linked to bots crawling the site effectively,. The way to do this is to improve the efficacy of crawling, guiding the bots to the more relevant pages of your site . Googlebot ‘s resources to your site are not unlimited, and the quality of the site such as navigation, will determine the end result.
Directing the bot to crucial pages rather than the back end ones which may not need positioning, enhances indexing, allowing quicker access to SEOs. A few pointers :
Site updation and XML sitemaps:
Update the site for higher chances of being crawled. Underline the pages the googlebot should position by doing away with obsolete pages. Submit sitemap to Google Search Console. Don’t want certain pages to be indexed ? Try adding NoIndex tag to the page header code, and verify using GSC .
Blocking access via robots.txt to unwanted pages :
Setting suitable rules robots.txt file can enable you to manipulate the places you want the bot to crawl and stop the bot from crawling irrelevant pages.
Handling parameters in URL :
A very handy tool for directing crawlbots, though inadequate knowledge of how this works can result in exclusion of important parts of the website.
Interlink, plug gaps in links :
Address and set right broken links using suitable tools to ensure optimization of the time spent by the bot on your site. Interlinks provide pathways for bots to go in deeper.
Reducing time taken for the page to load, a well designed site structure, optimizing images, original content also aid the faster crawling of the googlebot. Which in turn will boost the SEO.
Or simply get in touch with us at Creative for Search Engine Optimization.