Instagram Launches Voice Messages in DMs

Instagram Audio Messaging

In competition with Whatsapp, Instagram users have just been treated to a new way of sending messages. Now you can send audio messages too in Instagram DMs. If you still cannot see this option, just head to the App Store on your device and check for the latest app updates.

You will be able to see a new microphone icon appear within your direct messages window once your Instagram app is updated.

How can you send a voice recording in DM?

Simply just press the voice recording symbol to record your greeting.

Once pressed you will be able to see the voice memo appear as part of your chat history.

Reddit a popular social bookmarking site Gets 1.4 Billion Native Video Views Per Month

Reddit a popular social bookmarking site

Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads last year.

Videos hosted by Reddit now receive 1.4 billion views per month, which equates to 13 million hours of video viewed monthly. That’s a growth of 38% since the beginning of 2018.

Almost 70% of video consumption on Reddit is done on mobile apps, which is double the amount of mobile video views it was receiving at the beginning of the year.

Reddit’s redesign earlier this year is also said to have been a significant driver in the growth of native video content.

The number of videos posted natively to Reddit has surpassed the number of YouTube links shared by users.

Video performance in each community varies by cultures and communication styles, the company explains:

Marketers need to start taking note of Reddit as being a rapidly growing platform for video content.

Starting conversations with a video you produced can be an effective way to help your brand stand out in communities (sub-Reddits) that are relevant to your industry.

Here’s a quick list of other year-end stats included in Reddit’s report.

As of November 2018, there were:

153 million posts to Reddit
1.2 billion comments
27 billion votes
330 million monthly active users
Nearly 150K active communities
14 billion page views per month

Google+ to Shutter, After The Security Breach

Google publicized recently that it would slowly close down Google+, a long-struggling social network platform. The decision was made due to a software bug that disclosed exclusive data of over 5 lac users to hundreds of third-party applications.

The platforms 90% of sessions last under five seconds due to which the company has acknowledged that its social network has extremely low usage.

Consumers are flooded with a number of social platforms to choose from, and it appears that Google+ didn’t provide enough unique value to attract a loyal user base. It’s inconclusive whether Google violated privacy laws requiring disclosure of a data breach, given the patchwork of regulations worldwide.

Lawmakers and regulatory agencies may send a memo to senior Google executives that advised against disclosure of the data breach and warned of public embarrassment for the company.

5 steps to increase your conversions from your web page

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How a landing page should be designed?

Articulate your core value proposition in a visible short sentence that will immediately let propspective customers know whether to buy from you or not.

1) A call to action form above the page fold.

Paid campiagn marketing
Have two prominent call to actions place above the fold, on your landing pages. Use the word "FREE" to encourage more clicks. Shorter forms reduce friction in the conversion process. The lesser the number of questions, the higher will be the form fill rate.

Did you know that, web users spend 80% of their time looking at the content above the page fold.

2) Trust elements like a video testimonial, feedbacks from clients.

video testimonials
Have a testimonial on your landing page, closer to call to action with the name of the person and organisation who said it. Video testimonials are generally more effective. A camscore study found that a website visitor will stay on an average 2 mintues longer after they watch a video.

SEO company testimonial

  • Did you know that, 70% of website users will check out product reviews or ratings before making a purchase.
  • Conversion rates increase by 64% when testimonials were moved closer to the offer sections.
  • 63% of consumers are more likely to buy from a website that has product reviews and ratings.

 

3) Enable Conversion Tracking

Analytics
Tracking a return on investment is equally mandatory as to its marketing. Online marketing has made it easy to track ROI. Ther are countless tools to do same. One of which is Google analytics.

4) The closing argument call to action statement

paid marketing strategy
Your landing page should always end with an closing argument statement that leads to visitors to contact you.

Did you know that, call to action targetted to user had a 42% higher view to submission rate than call to action that were same to all visitors.

 

5) Redable text and content

Short Sentences
Use only a few specific meaningful words to get your message across/

Use Bullets
When we use bullets than paragraph, to showcase data, 83% marketers have seen a positive impact.

Benefits
Focus on benefits of your product than features

Did you know that, there is 38% increase in conversions when we use lesser words to convey the message.