5 Techniques to Help You Truly Understand Your Customers

For a successful business, customer satisfaction and delight are of utmost importance. And the key to this is an understanding of the customer. Today we look at ways and means of gathering an understanding of the customer

Analytical Collations :

Feedbacks, surveys, emails, phone calls – interaction with the customer, including by way of real time engagement, is a must today for any business. These analytical collations provide insights and patterns for further course of action.

Draw blue print for future :

Have a strategy in place for future. Data mining software aid in spotting patterns and cycles. Statistics identify top sellers and low performers, stimulating corrective actions. Historical data, market surveys, comparative analysis enable better comprehension of current position and action proposed. Tools such as RapidMiner can be used to design future plans.
Analyse the interaction of the visitors to your site. Which page holds interest, what do they like on a page, is a particular page a deterrent, is the site easily navigable – every action will have a story to tell. Use the behavioural data to build and enhance customer experience.

Avoid generalisations :

Avoid generic data points such as gender, age, income for building customer profiles, focus on specifics. Effective use of tools such as Acquisitions tab on Google Analytics will enable a more appropriate response tailored for the target audience.

Be the customer :

Visualize the buying from a customer’s view point. Identify the touch points – the interactions before, during and after the purchase. This will assist in acquiring a knowledge of why certain sales fall through and at which stage. Formulate remedial action on that basis.
With technological advances and available tools, getting an insight into the customer psyche is becoming simpler. Creative offers a complete platform for aiding your marketing. Drop by. You will not be disappointed.

Mobile Marketing Tips 2015

So if you have not dipped your finger into mobile marketing, use these mobile marketing tips for small business to get on the boat!

1.Rewards Customers
Encourage customers who use mobile services such as FourSquare, Google+, ShopKick or SpotIt to check-in to your location and offer a reward for them doing so, such as incentives, special discounts, prizes or recognition for a certain number of visits.
2. Stay Connected with Social Media Marketing
Use your mobile phone to keep your Facebook, Twitter, Google+, LinkedIn and Instagram profiles up-to-date and engaged.
3. Text Marketing
Create opt-in campaigns allowing your customers to sign up to receive special messages, alerts and rewards for joining your text campaign. Use this platform to allow customers to take a specific action such as participating in a survey or visiting your website in exchange for a reward .
4. QR Codes
Using Quick Response Codes allows users to access a specific content area in order to obtain a special reward or to take advantage of a specific promotion. QR scanners can easily be downloaded for free onto any smartphone, and you can create your own QR codes easily .
5. Mobile Customer Service
Track orders, payments, shipping details and respond to questions quickly on the go using your smartphone. This is easy and convenient for you and your customers enjoy the faster responses from it.
6. Mobile Directories
Mobile directories have replaced the phone book yellow pages for the majority of people. If you want to ensure your business is found, register with several mobile directories such as Yelp, Google+Local, and Yellow Pages. Include the name of your business, the product/service you provide, business hours, phone number, physical address and link to your website.
7. Build Mobile App
If You Want to make your business even more easily accessible then,create an app. Your app should provide unique content apart from your other digital presences, but still sell products, allow you to communicate with your customers, or whatever else you desire. Eighty-five percent of smartphone users surveyed feel more at ease navigating an app than a mobile version of your website.

If you’re already into mobile marketing, keep doing your research in order to keep your business on top of the newest trends.Social networking and mobile marketing are constantly moving forward and evolving. If you do not stay on top of the times and stay tuned into what mobile marketing means, it’s too easy to get left behind.

Know more About Us!

Speed Up Your Website

There are many ways to speed up your website some are listed below

Minimize HTTP Requests

the quickest way to improve site speed is to simplify your design. Streamline the number of elements on your page. Use CSS instead of images whenever possible.Combine multiple style sheets into one.Reduce scripts and put them at the bottom of the page.By doing a campaign to reduce the number of components on each page , you reduce the number of HTTP requests needed to make the page render and you’ll significantly improve site performance.

Reduce server response time can help you to increase speed of your website

Our target is a server response time of less than 200ms (milliseconds).Google recommends using a web application monitoring solution and checking for bottlenecks in performance.

Enableing Compression

Compression reduces the bandwidth of your pages, thereby reducing HTTP response. You do this with a tool called Gzip.Large pages are often 100kb and more. As a result, they’re bulky and slow to download. The best way to speed their load time is to zip them,a technique called compression.Most web servers can compress files in Gzip format before sending them for download, either by calling a third-party module or using built-in routines.Enabling compression, it’s a great option for speeding up your site.

Enable browser caching

When you visit a website, the elements on the page you visit are stored on your hard drive in a cache, or temporary storage, so the next time you visit the site, your browser can load the page without having to send another HTTP request to the server.For all cacheable resources like JS and CSS files, image files, media files, PDFs, etc. Set Expires to a minimum of one week, and preferably up to one year in the future. Don’t set it to more than one year in the future because that violates the RFC guidelines.

Minify Resources

WYSIWYG resources make it easy to build a Web page, but they sometimes create messy code,and that can slow your website considerably.Since every unnecessary piece of code adds to the size of your page, it’s important that you eliminate extra spaces, line breaks, and indentation in your code so your pages are as lean as possible.

Optimize images

Whenever it is images, you need to focus on three things: size, format and the src attribute.
Image size:
Oversized images take longer to load, so it’s important that you keep your images as small as possible. Use image editing tools,Crop your images to the correct size. For instance, if your page is 570px wide, resize the image to that width. Don’t just upload a 2000px-wide image and set the width parameter (width=”570”). This slows your page load time and creates a bad user experience.
Image format:
JPEG is your best option. PNG is also good, though older browsers may not fully support it.GIFs should only be used for small or simple graphics (less than 10×10 pixels, or a color palette of 3 or fewer colors) and for animated images.
Do not use BMPs or TIFFs.Once you’ve got the size and format right, make sure the code is right too. In particular, avoid empty image src codes.
In HTML, the code for an image includes this:

When there’s no source in the quotation marks, the browser makes a request to the directory of the page or to the actual page itself. This can add unnecessary traffic to your servers and even corrupt user data.Take time to re-size your images before uploading them. And always include the src attribute with a valid URL.

Optimize CSS Delivery

CSS holds the style requirements for your page. Generally, your website accesses this information in one of two ways: in an external file, which loads before your page renders, and inline, which is inserted in the HTML document itself.You get cleaner coding if you put all CSS in your external stylesheet.

Reduce the number of plugins you use on your site

Too many plugins slow your site, create security issues, and often cause crashes and other technical difficulties.Deactivate and delete any unnecessary plugins. Then weed out any plugins that slow your site speed.Try selectively disabling plugins, then measuring server performance. This way you can identify any plugins that harm your site speed.

Reduce redirects

Redirects create additional HTTP requests and increase load time. So you want to keep them to a minimum.If you’ve created a responsive website, more than likely, you have redirects in place to take mobile users from your main website to the responsive version.
Use a HTTP redirect to send users with mobile user agents directly to the mobile equivalent URL without any intermediate redirects, and Include the markup in your desktop pages to identify the mobile equivalent URL so Googlebot can discover your mobile pages.

Also Using WordPress you can increase your website speed

Hosting your media files on a content delivery network is one of the best ways to speed up your site, and can often saves up to 60% bandwidth and halve the number of requests your website makes.
I recently realised how much impact having a fast web host has when I migrated a client’s site to WPEngine. Without changing anything else, the site went from average to lightening speed.one of the quickest and easiest ways to cut your page loading speed is to install a caching plugin like WP Total Cache or WP Super Cache.To prevent lots of page speed issues in the first place, you should opt for a good host, a good CDN, and good theme / design.Installing the WP Smush.It plugin to automatically compress your images.One of the pitfalls with WordPress is that your database can get very messy very quickly due to saved drafts, post revisions, deactivated plugins etc. WP Optimize is a fantastic plugin that routinely deletes all of the stuff you don’t need that’s cluttering up your database.
To save bandwidth and speed up page load timesGzip is a simple method for compressing your website’s files .
Broken links are not only a drain on bandwidth, but they’re also one of the surest ways to get a user to leave your site,So that fixing brokenlink is very important.
Reducing Your redirects is the part of speed up your websites.While 301 (permanent) redirects are preferable to 404 errors (broken links), they’re still not ideal as they slow down the time it takes for the browser to reach the correct version of a page.Screaming Frog is once again a great tool for spotting 301 redirects. If you’re using a PC, you can also use Xenu Link Sleuth, which is a great tool for crawling data from websites. Minify your CSS and JS files.Also Replace PHP with static HTML where possible.Link to your stylesheets, don’t use @import.Turn off ping backs and trackbacks in WordPress.HTTP Keep Alive refers to the message that’s sent between the client machine and the web server asking for permission to download a file.

SEO Projects Worked Upon This Week At Creative

Search Engine Optimization involves desiging,writing and coding a websites in way that helps to improve the volume and quality of traffic to your websites from pepole using search engines.Effective SEO techniqes help you to get more potential customers to your website.SEO services are mainly utilized to improve and advertise your websites to acquire the visitor’s attention and gaining the top positions in popular search engines such as Google, Yahoo, Bing etc.

About Creative:

At Creative, We ensure that your website achieves top rankings among first two result pages in various search engines. Our website promotion team rigorously adheres white hat SEO techniques to make sure that our local as well as global clients get the best SEO services possible and the highest ROI on their SEO campaigns.

Why SEO with Creative :

Providing SEO services since 11 years.
No 1 position in Google since 11 years.Page Rank 6 website till year 2010. Currently Google Page Rank 4 surviving numerous Google Algorithm updates.We have more than 300 satisfied clients with 100% results on search engines. Our highly experienced SEO experts ensures top Google rankings which leads to the high revenue for their business and ultimately higher profits.We also offer keyword-specific content development projects as we are an end to end internet marketing company based in Mumbai, India.We focus in promoting client’s website on local keywords by focusing on the potential audience beneficial for our client’s business.
We use various SEO services including title & meta tags optimization, keyword research & selection and full website analysis to tailor adequate results.

Currently we are working on below projects:

1.Implant Dentist Mumbai – Best Dental implant clinics India:
They provide best dental implants, All on four implants, Porcelain Veneers, Full mouth rehabilitation, Gummy smile treatment, Zirconia dental crowns, Immediate function implants at there Nobelbiocare dental implant clinics in Mumbai, India.
Implant dentist

2.Car title loans Canada:
They provide instant cash loans on car title. No need of job, or security checks. We provide bad credit car title loans in Canada.
Candacarcash

3.Leading Manufacturer of Industrial Fasteners:
Tmegulf is the leading Manufacturer of Industrial Fasteners in UAE, Industrial Fasteners in Middle East, Imperial and Metric Construction, Oil & Gas, Alloy Steel etc.
Tmegulf

4.American Metal Fasteners Inc:
American Metal Fasteners is a distributor of fasteners in various grades such as B7, B7M, L7, L7M, Duplex, Super Duplex, Inconel, Monel, Hastelloy & Stainless Steel. With our experienced staff and quick turn around times we can cater to clients with a personalized toch.
Americanfasteners

5.S I Stud Inc:
has been manufacturing and supplying fasteners since 1939. With over 70 years of wide experience in offering an extensive array of products for all your industrial applications. Our success has been possible through excellent service and a commitment to quality unmatched in the industry.
S I studs

6.FACO Fasteners: world’s best Industrial Fasteners manufacturing company in Anchor Bolt|Hex Bolt|Stud Bolt|Nut:
FACO Fasteners is a world leader in manufacturing Industrial Fasteners such as Foundation Bolts, Connections Bolts, Stud Bolts and U-Bolts. We manufacture as per DIN, ASTM, BS, ANSI, JIS, IS and ISO standards in Imperial as well as Metric sizes. To cater to the customers individually we also fabricate fasteners as per customers requirements.
Facofastener

How to start a week with effective digital marketing?

Effective Digital Marketing means optimally using the digital platform for better business and branding of your product or services using various digital marketing techniques. Small efforts towards making your digital world more impressive to the masses can help you gain more business and help you to connect with your clients in more implicit way.

The few tips for starting your week with effective marketing can be as follows:

A mobile-friendly website

Everyone loves to surf the web over smartphones and stay connected on-the-go, thus designing a website which is mobile-friendly i.e., it can be viewed easily over your smartphone companion without much hassle. This would gain your website more audience for offering the convience to surf information with ease. Also don’t forget to make your website fast!

A business blog is a thumbs-up!

A blog can be a winning addition to your website. It can improve the SEO, set your website to be different from your competitors and also bespeak your your knowledge.

Love for your locale

In order to be found by consumers who are local, you need to upgrade your site with local information like your geo-location and your work-space address.

Being social is being for your consumers

In ways for leading the business, we need to make sure to be there for our consumers. And sharing information about your work and business proposals can help you gain more clients. Social media marketing is now an essential part of digital marketing.

Make sure you target the right audience

Knowing which audience to target, and how to reach them is one of the most important part of digital marketing strategy. Internet marketing works only when you know the right people for selling your business and also key ways for web promotion for those people.

Our Client’s Feedback | Case Studies  | Contact Us

Mobile Marketing

Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.Mobile gives the chance for an anytime any place anywhere connection to consumers. mobile marketing is related to digital marketing like Mobile phones and tablets have revolutionized digital marketing because they open up radically new touch points for where and when you can connect to your customers.Mobile devices include phones, PDAs, media devices, portable gaming consoles, tablet computers and, of course, those devices which function as all of the above. Some mobile devices may only be open to a few advertising channels like a basic cell phone can receive text messages only while other devices support many additional possibilities, including mobile Internet access, video messaging, and the ability to actively initiate and interact with advertising , by scanning a QR code etc.It can be a massive part of the digital marketing and if you want right mobile strategy that means your website content,SEO,social media and CRM will work on mobile as well as the location based services for more advanced tools.More companies are engaging in mobile marketing including service providers,advertisers and brands from a variety of industries.Because of digital marketing service and social networking Interaction with content has changed greatly over the past year.

Why Local SEO is vital for enterprises and corporations

Local Search engine optimization – SEO services Mumbai

Importance of Local SEO cannot be underestimated in ever changing times. Your business may miss the traffic that should be yours, if you just target the national campaign, without even running a Local SEO campaign. When Google Pigeon is becoming more and more unfavorable to enterprises, you should not ignore local search engine optimization.

Local SEO Mumbai, india

Trends say

  • 70% of mobile searchers will find the information they need WITHOUT even needing to visit a website. Their phone nos, pictures, address will be seen directly on search engines as well as from local citation websites.
  • People trust local search results more than any others search listings.
  • 59% percent of users use Google for searching local business results. [Source: Digital Sherpa]
  • Users who search from Andriod Smartphone are automatically logged into their Google account, these users will always be fed with local search results.

Few reasons why you need Local SEO campaign:

Personalized SERPs

Google search results are based of various factors, one of which is location. Location has turned out to be an important factor now a days after Google has given perference to personalized search results.

For eg: If I am located in Powai, and if I search for “restaurants” (a very generic term) on my mobile, I get mobile local results with local restaurants based on my location, even if I dont type in location Powai. Google gives search results by checking searcherers IP, I be logged in google account or not.

So if your website is optimized on national level,it’ll increasingly be missed off the SERPs in favor of companies that do optimize locally.

Snack Pack’ Local Result Listings

Google has cut down the number of displayed organic results from 10 to 6, meaning that first 2 are google adwords results, remaining 3-5 are local search results, followed by organic lisitngs. Local “Snack Pack” listing has made the struggle for visibility more limited. Google has cut down the number of displayed results from seven to three, meaning there’s much more competition to be visible above the fold.

Hence its becomes vital for local search engine optimization (SEO) done for your website, adding as much information you can like pictures, phone numbers, recent reviews, and opening times.

Mobile Search

Above trends already state this. Though we may explain in brief. With increase in number of smartphone users, mobile is now become a huge part of Local SEO. With such a high amount of mobile searches, your websites should be mobile ready to meet he mobile search result requirements.

Reviews

Reviews shown in local search results are as important marketing tool as any other. People read reviews and build a sense of reliability to any website. Right reviews help you stand out of the crowd.

Social Media

Social media websites, mainly Google Plus, needs a Google business page, with local address and phone numbers, needs to be verified. Much like an SEO campaign, to get success on web, you need to cover these areas as well.

We ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.With our approach your website will correctly target your audience which will significantly increase your profitability. Request for Local SEO – search engine optimization prices today.

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.