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Case Studies

		www.furnituredeal.co.uk/furniture/
		Furniture deal UK

Furniture Deal, UK�s Cheapest Online Furniture Store, It includes Leather Sofas, Upholstery, Beds, Sofa beds, Dinning Sets, Dinning Room Furniture, Bedroom Furniture, Computer Desk, Office Chairs, Wardrobes, Garden Furniture, Lamps and Rugs and many more.

Overview:

Furniture deal came on board with creative web promotion with the need to get much better visibility on the top search engines for their top industry and branded industry keywords. Furnituredeal.co.uk web site was developed by in house web developers in the php format. Like most e-commerce sites, the site is dynamic and had a dynamic URL structure, with only a few static html pages. The search engines were not indexing deep into the site. In addition, the site had little to no link popularity.

Goals:

Increase rankings on top industry keywords like “Furniture UK”.
Get rankings on product specific keywords like “Bedroom Furniture UK”.

Challenge:

Paragon Consultants came to us, with a requirement to enhance the ranking in the search engine for highly searched keywords like:

Placement Consultant
Software Jobs in India
Jobs Abroad
Executive Search Content
IT Placement, and many more

Our challenge is to make dynamic pages and dynamic URL to increase the visibility of the website.

Solutions:

Creative web promotion created a customized multi-tiered campaign to address all of creative web promotion web site deficiencies with regards to search. We immediately completed a keyword and competitive analysis and determined that the site could achieve rankings on the search engines for highly searched general phrases like “Furniture store London Birmingham” and also on product specific keywords like “Furniture Deal in UK”.

The site already had beautiful design and functionality, but lacked in keyword rich content and was not architected to be search engine friendly. We started by simply adding and optimizing some keyword rich content pages for all of their branded. Later we completed a URL re-write so that the site’s dynamic content would be indexed more thoroughly and consistently. When the re-write was completed, we optimized all of their dynamic page templates.

Another significant hurdle that we needed to address was the fact that the site had very little existing link popularity. Even with good optimization of the site architecture, content, and code the site needed to improve link popularity in order to have success in the search engines.

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Accomplishments:

This client is extremely pleased with the results of the campaign. They have achieved TOP 3 rankings on Google for their 4 most important within 3 months of execution of the project and the overall rankings have more than tripled..

Final Rankings:

*	1 on Google for primary keyword “Furniture store London Birmingham
*	1 on Google for “cheapest online furniture store UK”
*	2 on Google for “Discount Furniture London”
*	2 on Google for “Sofas & Living Room store UK”