Are you working on getting your web site up onto the internet?

There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go. Optimizing your web site and getting it ready for the Internet World to see is what you need to concentrate on first. Here are a few helpful hints to get you on your way to success.

When optimizing your web site and making sure it is ready for the search engines to crawl frequently, there are a few key areas that you need to pay attention to. The three main fundamentals for creating successful search engine optimization are Link popularity, Meta tag creation and optimizing your web site. We will specifically concentrate on creating meta tags to help optimize any web site.

What is a Meta Tag?

A meta tag can be found in the "html code" within a web page. Each meta tag is used by the search engines to determine what your web pages are about. The meta tag Information provides the "essential guts" of your website page. Your Web site "Title and Description" Tags are an essential part of this meta tag creation. The "Title, Description and Headline" Tags can be the first thing any web searcher will see when they do a search on the internet.

Since first impressions are everything, the importance on making "the Title, Description and Headline" meta tags readable, relevant, attractive and properly optimized are absolutely essential. The true key is not to over optimize because you are likely to be banned entirely from the search engines if you choose to do so.

What happens when the search engines crawl your web site?

Now that you have set up your meta information, the search engines will crawl your web site and use this essential information as the brochure to your web site. When a search engine crawls your site, it determines the relevance of this meta information compared to the content on your page. The keyword Frequency on your web site should appear as much as possible on a page without being considered as something that sticks out like a sore thumb. If this does occur, you may be penalized as spamming.

What is key word frequency?

Keyword Frequency describes how many times a keyword (or phrase) occurs on a page. The most simple example of keyword frequency is if your key word appeared on a web page 5 times in every 100 words viewed by an engine, then your keyword density would be 5/100 or 5%.

The real trick to ensure a good ranking on the search engines is to produce quality content-rich pages which make the keyword density climb higher. But repeating your main keyword phrases can be tricky because you must still ensure that any content on your site isn't compromised by your search engine optimization effort, so as to not confuse your reader. If you can keep a reader coming back to visit your web site, you definitely know you have accomplished this task.

In conclusion, keyword frequency should match your meta information with the content on your pages. The search engines have changed dramatically so trying to trick them by spamming with only hurt or jeapardize your web site.

Don't try to spam the engines by submitting content-low pages full of keywords. You want to attract visitors to your site because of the good content your are providing to your readers. Take the time to optimize your site correctly so that you can get the most out of your web site rankings. When you have good content on your site, you will find those search engine rankings climbing to the top.

Know about Meta Tags in detail...............

Meta tags »
Body Your word count should be between 250-850 words with approximately 8-16% being your primary keywords. If you have a smaller web page we recommend the lower percentage (8-10%). Small pages that don't repeat keywords too often perform rather well in the search engines.

Header tag should be very similar to title tag. The best thing to do here is copy your title tag and shortens it if it exceeds 10 words and uses that as your header tag.

Link Text This is the hardest area to get a good rating in, and frankly we generally don't bother. Your link text should be between 10-25 words with 30-60% being your primary keywords. The best thing to do here is use text links that feature your keywords. If you don't get a good rating, but feature your keywords in the link text you should be alright from a promotional standpoint.

Alt Text Your word count should be between 10-25 words with 30-60% being your primary keywords. Don't type whole sentences for your alt text. Keep it short and sweet and you should do well.
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Fluidity The fluidity rating tells you if you use your keywords consistently throughout the webpage. You will want to have 70-80% of your primary keyword usage in the top half of the body. This means that you will have between 20-30% in the bottom half, which adds to the continuity of the webpage.

Overall Site Screamer will provide an rating for your webpage. You may end up with a poor or fair rating here and still fare well in the search engines if your keywords aren't too competitive. If you have highly competitive keywords you should try to get a good overall rating. We will give you the information you need to place high on the search engines.

Below the most important meta tags are listed and how they affect your website are explained.

Title (<Title>): The title tag is the most important meta tag and all too often is not utilized properly. As with the description tag the title tag is what will attract visitors to your website. When web surfers query a search engine the results are based on relevance. When the websites are listed they are usually listed in the following manner: (The title is highlighted with blue)
Your webpage title will be displayed here - The description of your website will be displayed here...
http://www.your-webpage.com/
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Description (<meta name="Description..."): The description tag is the next most important meta tag. As with the title, your description will typically be listed in the search engines. The description is highlighted in red above. Like the title, you will have to tread the fine line between creating an effective description that will attract visitors and rank well in the search engines for your keywords.
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Keywords (<meta name="Keywords..."): Due to abuse by many websites in the past search engines have reduced the importance of the keywords meta tag when ranking a webpage for keyword relevance. Many have actually decided to not even consider the keywords tag altogether. While it has reduced in significance it is still an important meta tag to include in your webpages.
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Copyright (<meta name="Copyright..."): The copyright meta tag, as with the rest of the meta tags to be discussed, are hidden. They are not viewable in the search engine results or your webpage. The copyright meta tag is essentially an opportunity for you to enter your company name in the meta tags. Some engines will read this tag, which could result in you ranking higher for your company name in the engines then you would otherwise.

Robots (<meta name="Robots..."): The robots tag serves as a set of instruction for the search engines when they visit your website. You can tell the search engines to index all of your webpage, only the ones promoted, or none of your webpages. This is an important tag that should not be excluded.

Rating (<meta name="Rating..."): The ratings meta tag will tell the search engines a little more about your website. Whether it is acceptable for all audiences, or for adult audiences only. Some engines will directly look for this meta tag so be sure to include it within your webpage.

Distribution (<meta name="Distribution..."): The distribution tag will tell the search engines if your website is intended for a worldwide audience or not. While most websites are meant to be viewed by everyone, few include this meta tag on their webpage.