Are
you working on getting your web site up onto the internet?
There are a few different elements you need to think
about when first putting up your new web site. Starting
with the basics and building from there is the best way
to go. Optimizing your web site and getting it ready for
the Internet World to see is what you need to concentrate
on first. Here are a few helpful hints to get you on your
way to success.
When optimizing your web site and making sure it is ready
for the search engines to crawl frequently, there are
a few key areas that you need to pay attention to. The
three main fundamentals for creating successful search
engine optimization are Link popularity, Meta tag creation
and optimizing your web site. We will specifically concentrate
on creating meta tags to help optimize any web site.
What is a Meta Tag?
A meta tag can be found in the "html code"
within a web page. Each meta tag is used by the search
engines to determine what your web pages are about. The
meta tag Information provides the "essential guts"
of your website page. Your Web site "Title and Description"
Tags are an essential part of this meta tag creation.
The "Title, Description and Headline" Tags can
be the first thing any web searcher will see when they
do a search on the internet.
Since first impressions are everything, the importance
on making "the Title, Description and Headline"
meta tags readable, relevant, attractive and properly
optimized are absolutely essential. The true key is not
to over optimize because you are likely to be banned entirely
from the search engines if you choose to do so.
What happens when the search engines crawl your
web site?
Now that you have set up your meta information, the search
engines will crawl your web site and use this essential
information as the brochure to your web site. When a search
engine crawls your site, it determines the relevance of
this meta information compared to the content on your
page. The keyword Frequency on your web site should appear
as much as possible on a page without being considered
as something that sticks out like a sore thumb. If this
does occur, you may be penalized as spamming.
What is key word frequency?
Keyword Frequency describes how many times a keyword
(or phrase) occurs on a page. The most simple example
of keyword frequency is if your key word appeared on a
web page 5 times in every 100 words viewed by an engine,
then your keyword density would be 5/100 or 5%.
The real trick to ensure a good ranking on the search
engines is to produce quality content-rich pages which
make the keyword density climb higher. But repeating your
main keyword phrases can be tricky because you must still
ensure that any content on your site isn't compromised
by your search engine optimization effort, so as to not
confuse your reader. If you can keep a reader coming back
to visit your web site, you definitely know you have accomplished
this task.
In conclusion, keyword frequency should match your meta
information with the content on your pages. The search
engines have changed dramatically so trying to trick them
by spamming with only hurt or jeapardize your web site.
Don't try to spam the engines by submitting content-low
pages full of keywords. You want to attract visitors to
your site because of the good content your are providing
to your readers. Take the time to optimize your site correctly
so that you can get the most out of your web site rankings.
When you have good content on your site, you will find
those search engine rankings climbing to the top.
Know about Meta Tags in detail...............
Meta tags »
Body Your word count should be between
250-850 words with approximately 8-16% being your primary
keywords. If you have a smaller web page we recommend
the lower percentage (8-10%). Small pages that don't repeat
keywords too often perform rather well in the search engines.
Header tag should be very similar to
title tag. The best thing to do here is copy your title
tag and shortens it if it exceeds 10 words and uses that
as your header tag.
Link Text This is the hardest area to
get a good rating in, and frankly we generally don't bother.
Your link text should be between 10-25 words with 30-60%
being your primary keywords. The best thing to do here
is use text links that feature your keywords. If you don't
get a good rating, but feature your keywords in the link
text you should be alright from a promotional standpoint.
Alt Text Your word count should be between
10-25 words with 30-60% being your primary keywords. Don't
type whole sentences for your alt text. Keep it short
and sweet and you should do well.
Submit my Site!
Fluidity The fluidity rating tells you
if you use your keywords consistently throughout the webpage.
You will want to have 70-80% of your primary keyword usage
in the top half of the body. This means that you will
have between 20-30% in the bottom half, which adds to
the continuity of the webpage.
Overall Site Screamer will provide an rating for your
webpage. You may end up with a poor or fair rating here
and still fare well in the search engines if your keywords
aren't too competitive. If you have highly competitive
keywords you should try to get a good overall rating.
We will give you the information you need to place high
on the search engines.
Below the most important meta tags are listed and how
they affect your website are explained.
Title (<Title>): The title tag
is the most important meta tag and all too often is not
utilized properly. As with the description tag the title
tag is what will attract visitors to your website. When
web surfers query a search engine the results are based
on relevance. When the websites are listed they are usually
listed in the following manner: (The title is highlighted
with blue)
Your webpage title will be displayed here - The description
of your website will be displayed here...
http://www.your-webpage.com/
Click Here to Build Effective Page Titles!
Description (<meta name="Description..."): The description tag is the next most important meta tag.
As with the title, your description will typically be
listed in the search engines. The description is highlighted
in red above. Like the title, you will have to tread the
fine line between creating an effective description that
will attract visitors and rank well in the search engines
for your keywords.
Click Here to Build Effective Descriptions!
Keywords (<meta name="Keywords..."): Due to abuse by many websites in the past search engines
have reduced the importance of the keywords meta tag when
ranking a webpage for keyword relevance. Many have actually
decided to not even consider the keywords tag altogether.
While it has reduced in significance it is still an important
meta tag to include in your webpages.
Click Here to Build Power Keywords
Copyright (<meta name="Copyright..."): The copyright meta tag, as with the rest of the meta tags
to be discussed, are hidden. They are not viewable in
the search engine results or your webpage. The copyright
meta tag is essentially an opportunity for you to enter
your company name in the meta tags. Some engines will
read this tag, which could result in you ranking higher
for your company name in the engines then you would otherwise.
Robots (<meta name="Robots..."): The robots tag serves as a set of instruction for the
search engines when they visit your website. You can tell
the search engines to index all of your webpage, only
the ones promoted, or none of your webpages. This is an
important tag that should not be excluded.
Rating (<meta name="Rating..."): The ratings meta tag will tell the search engines a little
more about your website. Whether it is acceptable for
all audiences, or for adult audiences only. Some engines
will directly look for this meta tag so be sure to include
it within your webpage.
Distribution (<meta name="Distribution..."): The distribution tag will tell the search engines if your
website is intended for a worldwide audience or not. While
most websites are meant to be viewed by everyone, few
include this meta tag on their webpage.